Authentic Beauty Concept: The Natural Luxury Hair Care Range That’s Good for You – And the Planet
At Morgan and Company, we’re proud to be a premium online retailer of Authentic Beauty Concept, a brand we truly believe in and use ourselves in the salon. Just like GHD, it’s a name our expert team trusts—because when it comes to haircare, quality, integrity, and sustainability matter more than ever.
What Makes Authentic Beauty Concept So Special?
Authentic Beauty Concept is a luxury vegan haircare brand that combines clean beauty principles with cutting-edge science. The full range is:
- Sulphate-free
- Paraben-free
- Silicone-free
- Cruelty-free & PETA approved
- Vegan & colour-safe
- Packaged using recycled materials
This is high-performance haircare with botanical, natural ingredients that are gently extracted to maintain their potency—offering exceptional results without compromise. And the minimalist, gender-neutral packaging looks beautiful in any bathroom or salon space.
Why Sulphate-Free Haircare Matters
One of the most important things to know about Authentic Beauty Concept is that every product is sulphate-free—a big deal in the world of haircare, especially if you’re committed to keeping your hair and scalp healthy.
But what exactly are sulphates?
Sulphates (like SLS – Sodium Lauryl Sulphate and SLES – Sodium Laureth Sulphate) are harsh cleansing agents commonly found in shampoos. They’re the ingredients that create that rich lather—but they can also strip away the natural oils that keep your hair and scalp hydrated and balanced. Over time, sulphates can:
- Cause dryness and irritation on the scalp
- Fade colour-treated hair
- Weaken the hair cuticle, leading to breakage and frizz
- Aggravate sensitive skin conditions such as eczema or dermatitis
That’s why sulphate-free shampoos are the gold standard for gentle, effective cleansing—especially for coloured, curly, or damaged hair types. Authentic Beauty Concept shampoos and treatments are formulated to cleanse without stripping, respecting your hair’s natural barrier and maintaining long-term health and shine.
Sustainability with Style
Authentic Beauty Concept is more than just a pretty label. From recycled packaging to eco-friendly manufacturing and transparent sourcing, the brand puts sustainability at the heart of everything it does. It’s luxury haircare that doesn’t cost the earth—literally.
Why Buy Authentic Beauty Concept From Us?
We’re a trusted premium online stockist of Authentic Beauty Concept, with hundreds of happy customers who return time and again for our fast delivery and expert-approved product range.
Every order over £25 comes with FREE shipping
We include a FREE gift with every purchase
Get 15% off when you buy 3 or more Authentic Beauty Concept products
Our team is always on hand to offer salon-grade advice if you need help choosing the right routine
Whether you’re looking for a sulphate-free shampoo, a vegan conditioner, or a deeply nourishing mask, you’ll find the full Authentic Beauty Concept collection online right here at Morgan and Company.
Shop luxury, shop sustainable – shop Authentic Beauty Concept today.
Discover the New Pliable Styling Paste from Authentic Beauty Concept
Discover the New Pliable Styling Paste from Authentic Beauty Concept: the perfect solution for reworkable styles. This non-greasy, non-sticky formula delivers effortless reshaping with a semi-matte finish and medium hold. Plus, Authentic Beauty Concept’s commitment to sustainability shines through with the recyclable jar made of 80% PCR plastic. Don’t miss out!
Haircare with Integrity!
Morgan and Company Salon: Your go-to for amazing hair transformations and a variety of Authentic Beauty Concept vegan hair care products. Discover our carefully crafted range of chemical-free products for all hair types. Experience the difference at Morgan and Company Salon today.
