Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

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Showing 1–16 of 63 results

  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureAiry Texture Spray – ABC-Airy-Texture-spray-before-e1721310199370

    Airy Texture Spray 300ml – Dry Texturising Spray for Volume, Fullness & Natural Hair Texture

    Original price was: £30.00.Current price is: £26.00.

    A lightweight dry texturising spray designed to add volume, movement and natural texture. Enriched with bamboo cellulose, rice starch and Fairtrade® tapioca starch, it creates fuller-looking hair with flexible hold and heat protection up to 230°C.

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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 300ml – Volumising Shampoo for Fine Hair

    Original price was: £30.00.Current price is: £21.00.

    A lightweight, vegan shampoo that boosts volume and body for fine hair. Infused with green tea and lime extracts, it strengthens, adds shine, and leaves hair soft, full, and manageable

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  • Sale! 42367116 1Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Cleanser 50 ml

    Original price was: £8.00.Current price is: £5.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel

    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine HairAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Conditioner 250ml – Lightweight Volumising Conditioner for Fine Hair

    Original price was: £30.00.Current price is: £24.00.

    A lightweight volumising conditioner for fine hair that boosts body and fullness without weighing hair down. Enriched with green tea leaf extract and lime extract, it leaves hair soft, manageable and naturally fuller.

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  • NEW Sale! gemini generated image fthzpxfthzpxfthzabc amplify duo before and after2

    Authentic Beauty Concept Amplify Duo – Cleanser 300ml & Foam Conditioner 200ml for Fine Hair

    Original price was: £60.00.Current price is: £42.00.

    Volumise and weightlessly hydrate fine hair with this clean beauty power couple. Featuring the Amplify Cleanser (300ml) and the Amplify Foam Conditioner (200ml), this premium duo boosts body, adds natural shine, and leaves hair feeling full and bouncy.


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  • NEW Sale! Authentic Beauty ConceptAuthentic Beauty Concept Amplify Cleanser and conditioner

    Authentic Beauty Concept Amplify Foam Conditioner 200 ml for fine hair

    Original price was: £30.00.Current price is: £24.00.

    Boost volume instantly with Authentic Beauty Concept Amplify Foam Conditioner. This lightweight, silicone-free formula adds body, shine, and manageability to fine hair without weighing it down.

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  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Authentic Beauty Concept Amplify Mousse – Lightweight Volume & Body, Heat Protection up to 230°C,

    Original price was: £36.62.Current price is: £26.00.

    Boost your hair’s body and volume with the Authentic Beauty Concept Amplify Mousse. Lightweight, manageable, and heat-protective, it delivers medium hold, natural texture, and long-lasting style. Perfect for everyday styling or blow-dried volume.

    Bundle Offers:

    • Buy 2 get 10% off

    • Buy 3 get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • NEW Sale! screenshot 2026 05 07 at 19.14.31Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Authentic Beauty Concept Amplify Root-Lift Spray Conditioner 250 ml

    Original price was: £30.00.Current price is: £26.00.

    Achieve instant root lift and long-lasting volume with Authentic Beauty Concept Amplify Root-Lift Spray Conditioner. This lightweight, leave-in formula detangles, protects from heat up to 230°C, and boosts fine hair with weightless body.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Authentic Beauty Concept Amplify Spray Conditioner 250ml – Lightweight Leave-In for Fine Hair

    Original price was: £30.00.Current price is: £26.00.

    A vegan leave-in spray conditioner that detangles, moisturises, and adds shine to fine hair. Free from parabens and silicones, it provides daily hydration, volume boost, and flyaway control without weighing hair down.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Authentic Beauty Concept Bare Cleanser 300ml – Hypoallergenic, Sulfate & Silicone-Free Shampoo for Sensitive Scalps

    Original price was: £30.00.Current price is: £21.00.

    Gently cleanse and protect your scalp with the Authentic Beauty Concept Bare Cleanser 300ml. Hypoallergenic, unscented, and free from sulfates, silicones, and PEG, it supports a healthy scalp while caring for all hair types.

    Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Authentic Beauty Concept Cool Glow Cleanser 300ml – Purple Shampoo for Blonde, Grey & Silver Hair

    Original price was: £30.00.Current price is: £21.00.

    A gentle purple shampoo for blonde, grey and silver hair that neutralises yellow or brassy tones while nourishing the hair. Enriched with violet sweet potato extract and natural purple pigments, it refreshes colour and leaves hair soft, shiny and radiant.

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  • Sale! Cosmic Blow-Dry Jelly – ARKIV_ABC_Blow_Dry_Jelly_100Cosmic Blow-Dry Jelly – 12_Feb_Cosmic_Blow_Dry_Jelly_C01800

    Authentic Beauty Concept Cosmic Blow-Dry Jelly – Lightweight Hold, Heat & Frizz Protection, 150ml

    Original price was: £30.00.Current price is: £24.00.

    Create voluminous blow-dry styles or sleek wet-look hair with the Authentic Beauty Concept Cosmic Blow-Dry Jelly. Lightweight, vegan, and free from silicones, parabens, and mineral oils, it provides heat protection up to 230°C, frizz control, and natural shine.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Authentic Beauty Concept Deep Cleansing Shampoo 300ml – Clarifying Shampoo for Build-Up & Oily Hair

    Original price was: £30.00.Current price is: £21.00.

    A powerful yet gentle deep cleansing shampoo that removes product build-up, excess oil and impurities from the hair and scalp. Enriched with violet rice extract and panthenol, it leaves hair feeling clean, fresh and full of natural shine.

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  • Sale! Eau de Toilette – ABC-Eau-de-Toilette-largeEau de Toilette – authentic-beauty-concept-eau-de-toilette-50ml-scent-e1721318577230

    Authentic Beauty Concept Eau de Toilette – Fresh, Feminine Fragrance for Hair & Skin, 50ml

    Original price was: £60.00.Current price is: £45.00.

    Enhance your natural scent with the Authentic Beauty Concept Eau de Toilette, a fresh, feminine fragrance with notes of white flowers, fresh linen, and powdery violet. Vegan, cruelty-free, and free from silicones, parabens, and mineral oils.

    Bundle Offers:

    • Buy 2 get 10% off

    • Buy 3 get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Authentic Beauty Concept Flawless Primer Spray 150ml – Blow-Dry Prep & Heat Protection

    Original price was: £30.00.Current price is: £26.00.

    A vegan, lightweight prep spray that smooths, protects, and conditions hair before styling. Free from silicones and PVP/VA, it provides subtle control, heat protection up to 230°C, and makes hair manageable with a flawless finish.

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