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It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
New for 2025
For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Product Relaunched in 2025. Plant Derived Split End Sealing Technology
Free from parabens & silicones
It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.
Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing downÂ
Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling toolsÂ
It’s a gently-exfoliating creamy scrub for scalp, body & face
Free from silicones & artificial colourants
For scalp, body & face
Detoxifying scrub that removes impurities & residues
Gently exfoliates scalp and skin leaving it deeply cleansed
Balances the moisture level of the skin
The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.
Airy Texture Spray
1 × £22.00 
Phyto-Calm Aloe Drops 30 ml
1 × £51.20 
Amplify Conditioner
1 × £24.00 Hydrate Smoothing Serum
1 × £30.00 
Cool Glow Cleanser
1 × £22.00 
Brightening Polish 60 ml
1 × £40.00 
Mattifying Primer
1 × £44.00 
Deep Cleansing Shampoo
1 × £22.00 
Hydrate Limited Edition Gift Set 2025
1 × £50.00 Sensorial Cream Scrub
1 × £34.00 
Glow Mask
1 × £34.00 
Amplify Mousse
1 × £22.00 
Bio-Renew EGF Eye Cream
1 × £100.00 
Dry Shampoo
1 × £22.00 Replenish Light Cream Mask (new for 2025)
1 × £35.00 Subtotal: £552.20
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