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It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.
Free from parabens & silicones
It’s a curl definer with no crunch effect
Helps protect hair from humidity impact
Deeply hydrating the hair
The nourishing formula provides medium hold for waves, curls and coils.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
Free from artificial waxes, colorants and silicones
It’s a very fine volumizing powder providing root-lift & soft grip
It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.
Free from silicones & colorourants
It’s a non-overburdening salt spray for loose textured waves
It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
With heat protection up to 230°C
Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.
Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
For medium, workable hold and texture
Gives a natural, semi-matte finish
Provides thicker hair feel
Ideal for short & medium length hair
Free from silicones, parabens and mineral oils
The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel
Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
Free from parabens & silicones
It’s a leave-in spray conditioner for damaged hair
It nourishes damaged & treated hair
The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.
It’s a gently-exfoliating creamy scrub for scalp, body & face
Free from silicones & artificial colourants
For scalp, body & face
Detoxifying scrub that removes impurities & residues
Gently exfoliates scalp and skin leaving it deeply cleansed
Balances the moisture level of the skin
The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.
Free from artificial waxes
It’s a styling cream with flexible hold without overburdening
It helps to dress out and defines natural textures and lived in looks. It gives shapeable flexible hold and accentuates the natural hair structure without overburdening
With heat protection up to 230°
Created with natural Japan Wax, Shea Butter and an ECOCERT® emollient.
Free from artificial waxes and artificial colourant
It’s a solid, yet flexible pomade for medium hold & shine
It gives moldable texture, flexible control and holds style in place
A special combination of emulsifying agents and Glycerin leads to a medium hold pomade with a light shine finish.
Free from silicones & parabens
It’s a hairspray with strong hold & long lasting control
It gives strong hold and long lasting control, while it’s fast drying and brushes out easily
With heat protection up to 230°
The combination of the film forming polymer Octylacrylamide/ Acrylates/Butylaminoethyl Methacrylate Copolymer with a fine spray system gives an invisible and long lasting fixation.
Free from silicones & parabens
It’s a hairspray with flexible hold & workable finish
The fast drying formula for a natural look ensures great workability and helps to protect against humidity Benzophenone
4 helps to protect against UV-rays.
With heat protection up to 230°
Complementary film formers combined with the ECOCERT® emollient Isopropyl Myristate give natural, pliable style control.
Amplify Spray Conditioner
1 × £28.00 
Bio-Renew EGF Cream
1 × £150.00 
Deep Cleansing Shampoo
1 × £22.00 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 Replenish Limited Edition Gift Set 2025
1 × £50.00 
Glow Limited Edition Gift Set
3 × £50.00 
Dry Shampoo
1 × £22.00 
Hydra-Bright Alpha Arbutin Drops 30 ml
1 × £56.00 
Oil Free SPF 40+ 50 ml
1 × £41.60 
Replenish Light Cream Mask (new for 2025)
1 × £35.00 
Time to Shine- Warm Collection
1 × £55.00 
Eye Base Brush #301
1 × £28.00 
GlyPro Retinol Drops 30 ml
1 × £59.20 
Glow Spray Serum
1 × £28.50 
Amplify Limited Edition Gift Set 2025
1 × £50.00 
Barrier Balm 15 ml
1 × £16.00 Subtotal: £834.50
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