Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Authentic Beauty Concept Hydrate Lotion – Frizz Control & Blow-Dry Protection, 150ml

    Original price was: £35.00.Current price is: £28.00.

    Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Authentic Beauty Concept Hydrate Spray Conditioner – Leave-In Moisturising Hair Treatment, 250ml,

    Original price was: £30.00.Current price is: £26.00.

    Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.

    Bundle Offers:

    • Buy 2 items, get 10% off

    • Buy 3 or more, get 15% off

    • Free shipping on orders over £45

    • Free gift with every order

    • Price match guarantee

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Authentic Beauty Concept Indulging Fluid Oil 100ml – Lightweight Hair Oil for Shine, Frizz Control & Heat Protection

    Original price was: £46.57.Current price is: £45.00.

    A lightweight multi-purpose hair oil that smooths frizz, seals split ends and adds brilliant shine. This fast-absorbing formula protects hair during blow-drying while leaving it soft, smooth and glossy without feeling greasy.

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  • Sale! Authentic Beauty Concept Replenish Conditioner 250ml – Repairing Conditioner for Damaged Hair

    Authentic Beauty Concept Replenish Conditioner 250ml – Repairing Conditioner for Damaged Hair

    Original price was: £30.00.Current price is: £24.00.

    A repairing conditioner for damaged hair that strengthens the hair fibre, seals the cuticle, and restores softness and shine. Enriched with hydrolyzed soy protein, panthenol, and maple & pecan extracts, it leaves hair manageable, healthy-looking, and nourished.

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  • Sale! Authentic Beauty Concept Replenish Spray Conditioner 250ml – Leave-In Conditioner for Damaged Hair

    Authentic Beauty Concept Replenish Spray Conditioner 250ml – Leave-In Conditioner for Damaged Hair

    Original price was: £30.00.Current price is: £26.00.

    A vegan leave-in conditioner for damaged or treated hair that nourishes, repairs, and detangles. Enriched with hydrolyzed soy protein, panthenol, and maple & pecan extracts, it leaves hair soft, shiny, and manageable without weighing it down

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  • Sale! Authentic Beauty Concept Solid Pomade 85g – Water-Based Medium Hold Hair Pomade

    Authentic Beauty Concept Solid Pomade 85g – Water-Based Medium Hold Hair Pomade

    Original price was: £33.03.Current price is: £24.20.

    A vegan, water-based pomade that delivers medium hold and light shine. Provides moldable texture, flexible control, and keeps hair styled without drying. Free from silicones, parabens, artificial waxes, and colorants.

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo 250ml – Oil Absorbing Dry Shampoo Spray for Fresh Hair & Instant Volume

    Original price was: £30.00.Current price is: £26.00.

    A lightweight dry shampoo spray that instantly refreshes hair between washes while absorbing excess oil and adding texture. Formulated with natural rice starch, it leaves hair feeling clean, voluminous and easy to style without visible residue.

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  • Sale! Enhancing Water – enhancing-water-by-authentic-beauty-conceptauthentic beauty concept enhancing water

    Enhancing Water Hydrating Hair & Skin Mist 100ml – Lightweight Leave-In Moisture Spray for Shine & Freshness

    Original price was: £30.00.Current price is: £26.00.

    A refreshing leave-in hydrating mist for hair and skin that instantly moisturises and enhances natural shine. Formulated with glycerin, pantheA refreshing leave-in hydrating mist for hair and skin that instantly moisturises and enhances natural shine. Formulated with glycerin, panthenol, rambutan extract and soy protein, this ultra-light spray delivers weightless hydration and a fresh scent for healthy-looking hair and skin.nol, rambutan extract and soy protein, this ultra-light spray delivers weightless hydration and a fresh scent for healthy-looking hair and skin.

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  • Sale! authentic beauty concept shop tophair glow serum travel sizeimages 5

    Glow Spray Serum Travel Size 50ml

    Original price was: £8.50.Current price is: £8.31.

    It’s a multi-benefit sprayable travel size hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! Hand & Hair Light Cream – ABC-Hand-Hair-Creamauthentic beauty concept Hand & Hair Light Cream

    Hand & Hair Light Cream 75ml – Lightweight Nourishing Cream for Smooth Hair & Hydrated Hands

    Original price was: £30.00.Current price is: £24.00.

    A lightweight multi-purpose hand and hair cream that nourishes, smooths and protects without greasiness. Enriched with Bakuchiol, carrageenan moss and coconut oil, this fast-absorbing vegan cream hydrates hands while leaving hair soft, smooth and naturally touchable.

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  • Sale! abc 3063887 05abc product stills 06 terrace 103 signature oil collection

    NEW 2026 Beautifying Rich Oil 100ml – Luxury Hair & Skin Oil for Glass Shine, Deep Nourishment & Heat Protection 230°C

    Original price was: £46.57.Current price is: £32.00.

    A luxurious multi-purpose hair and skin oil designed to deeply nourish while delivering glass-like shine and heat protection up to 230°C. Formulated with Cacay Oil and Babassu Oil, this fast-absorbing oil softens hair, hydrates skin and leaves a radiant holiday-inspired fragrance. Perfect for medium to coarse hair textures seeking silky smoothness and deep nourishment.

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  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray 12g – Volumizing Root Lift & Texture Spray for All Hair Lengths

    Original price was: £35.57.Current price is: £26.40.

    A lightweight volumizing powder spray that instantly lifts roots and adds movement to hair. Enriched with Silica and Fairtrade® Tapioca Starch, this fine-textured spray provides soft grip and tousled volume for a natural, lived-in finish, suitable for all hair lengths.

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  • Sale! Nymph Salt Spray – ABC-Nymph-salt-sprayNymph Salt Spray – abcsaltspray

    Nymph Salt Spray 250ml – Lightweight Sea Salt Spray for Beach Waves, Texture & Volume

    Original price was: £30.00.Current price is: £26.00.

    Create effortless beachy waves and natural texture with this lightweight sea salt spray. Designed to deliver soft, tousled styles without crunch or dryness, the formula enhances natural movement while protecting hair from heat up to 230°C.

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  • Sale! Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_01-800Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_Shoot_026-sqare-800

    Pliable Styling Paste 85ml – Medium Hold Matte Hair Paste for Texture & Reworkable Styles | Vegan Styling Product

    Original price was: £30.00.Current price is: £24.00.

    Create natural, textured styles with Pliable Styling Paste, a professional medium hold hair paste designed for short to mid-length hair. This lightweight, non-greasy styling paste delivers flexible control, semi-matte texture and thicker hair feel while allowing styles to be easily reworked throughout the day.

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