Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

Authentic Beauty Bundle Offer - Buy 2 get 10% off Buy 3 get 15% off!

  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Hydrate Intense Treatment

    Original price was: £42.55.Current price is: £30.00.

    It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
    Free from parabens & silicones
    It’s an intense nourishment
    Enhances the natural shine
    Reduces frizz and defines curls
    The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £22.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale! Hydrate Mask

    Hydrate Mask

    Original price was: £42.95.Current price is: £30.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Hydrate Smoothing Serum

    Original price was: £39.15.Current price is: £30.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

  • Sale! Hydrating Jelly Mask – ABC-Hydrating-Jelly-Mask-200mlHydrating Jelly Mask – ABC-Hydrating_Jelly_Mask-819x1024-1

    Hydrating Jelly Mask

    Original price was: £43.70.Current price is: £30.00.

    Free from parabens & silicones
    It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
    It has a lightweight fresh texture
    It is also perfect for curl definition on wet hair as a leave-in
    The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.

  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £40.70.Current price is: £38.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

  • Sale! Momento Candle – amplify-1Momento Candle – Baselifepic

    Momento Candle

    Original price was: £32.50.Current price is: £28.00.

    Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.

    Available in five indulgent scents.

    Light up and unwind with the soothing scents of Authentic Beauty Concept.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

  • Sale! replenish light cream mask (new for 2025)replenish light cream mask (new for 2025)

    Replenish Light Cream Mask (new for 2025)

    Original price was: £42.85.Current price is: £35.00.

    New Light Cream Mask for Damaged Fine to Normal Hair

    Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

  • Sale! Replenish Rich Cream Mask (New for 2025)

    Replenish Rich Cream Mask (New for 2025)

    Original price was: £42.85.Current price is: £34.00.

    New for 2025

    For Dry, Damaged Hair. Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • Sale! Replenish Balm – ABC-Replenish-BalmReplenish Balm – ABC-Replenish-range

    Replenish Split End Remedy (was Replenish Balm)

    Original price was: £31.60.Current price is: £24.00.

    Product Relaunched in 2025. Plant Derived Split End Sealing Technology

    Free from parabens & silicones
    It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
    It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
    Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.

    Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing down 

    Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling tools 

  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £24.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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