Unlocking Authentic Beauty: The Science and Soul Behind Authentic Beauty Concept – ABC-banner

Authentic Beauty Bundle Offer - Buy 2 get 10% off Buy 3 get 15% off!

  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureAiry Texture Spray – ABC-Airy-Texture-spray-before-e1721310199370

    Airy Texture Spray

    Original price was: £30.80.Current price is: £22.00.

    Free from artificial waxes, colorants and silicones
    It’s a dry texturizing spray to add volume & texture
    It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
    With heat protection up to 230°C
    The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.

  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Amplify Mousse

    Original price was: £30.80.Current price is: £22.00.

    Free from conventional artificial film forming polymers and silicones
    It´s a lightweight, medium hold mousse that boosts body & volume
    It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.

  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

  • Sale! Cosmic Blow-Dry Jelly – ARKIV_ABC_Blow_Dry_Jelly_100Cosmic Blow-Dry Jelly – 12_Feb_Cosmic_Blow_Dry_Jelly_C01800

    Cosmic Blow-Dry Jelly

    Original price was: £30.80.Current price is: £24.00.

    Versatile styling jelly with Acai Oil for light blow-dry hold or sleek wet-look styles.

    Provides heat protection up to 230°C, frizz control, and shine.

  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

  • Sale! Detoxifying Scalp Mud and Balancing Potion – ABC-Balancing-potionDetoxifying Scalp Mud and Balancing Potion – 42405436_ABC_Detoxifying_ScalpMud_165g_1_NEW

    Detoxifying Scalp Mud and Balancing Potion

    Original price was: £40.50.Current price is: £40.00.

    Free from silicones
    It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
    Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
    It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
    Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £22.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

  • Sale! Eau de Toilette – ABC-Eau-de-Toilette-largeEau de Toilette – authentic-beauty-concept-eau-de-toilette-50ml-scent-e1721318577230

    Eau de Toilette

    Original price was: £65.00.Current price is: £45.00.

    Free from silicones, mineral oil and parabens
    It´s a pure, fresh and feminine fragrance to complement your character for skin & hair
    Notes of natural spices with an aroma of fresh linen, white flowers and cottony, powdery violet
    Bottled in a 25% recycled glass flacon

  • Sale! Enhancing Water – enhancing-water-by-authentic-beauty-conceptauthentic beauty concept enhancing water

    Enhancing Water

    Original price was: £30.00.Current price is: £28.00.

    Free from silicones, mineral oil and parabens
    It´s a leave-in spray mist that deeply moisturizes hair & skin
    It´s light but caring for shiny healthy-looking hair

  • Sale! authentic beauty concept flawless primerFlawless Primer spray – FlawlessPrimer-e1721319670371

    Flawless Primer spray

    Original price was: £30.80.Current price is: £22.00.

    Free from PVP/VA, but instead: modified biodegradable potato starch. Also free from silicones
    It’s a fluid prep mist with blow-dry protection
    It creates the perfect base for any hairstyle: It gives subtle control combined with light conditioning for surface smoothness
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects.

  • Sale! authentic beauty concept Glow Mask for coloured hairauthentic beauty concept Glow Mask for coloured hair

    Glow Mask

    Original price was: £42.85.Current price is: £34.00.

    Free from parabens & silicones
    It’s an intense mask preserving coloured hair from root to tip
    Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
    Behenoyl PG-Trimonium Chloride takes away the fly-aways.

  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £28.50.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

  • Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Gritty Wax Paste

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils
    It’s a wax paste with longlasting strong hold & semi-matte finish
    It creates strong hold, long lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Furthermore, it supports shape and separation featuring the natural mineral Kaolin for a gritty effect.
    Created with a combination of Sunflower Wax, Olive Oiland Sal Tree Extract as well as Ricinus Oil, Carnauba Waxand an ECOCERT® emollient.

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