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Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
Free from artificial waxes, colorants and silicones
It’s a very fine volumizing powder providing root-lift & soft grip
It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.
Free from silicones & colorourants
It’s a non-overburdening salt spray for loose textured waves
It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
With heat protection up to 230°C
Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.
Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
For medium, workable hold and texture
Gives a natural, semi-matte finish
Provides thicker hair feel
Ideal for short & medium length hair
Free from silicones, parabens and mineral oils
The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.
New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
New for 2025
For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Amplify Limited Edition Gift Set 2025
1 × £50.00 
Beta-Clarity Pro 5 Liquid Exfoliant 60 ml
1 × £49.60 Hydrate Spray Conditioner
1 × £26.00 
Bare Cleanser
1 × £22.00 
Hydra-Bright AHA Glow Mask
1 × £54.40 
Cool Glow Cleanser
1 × £22.00 
Deep Cleansing Shampoo
1 × £22.00 
Bio-Renew EGF Neck Cream
1 × £88.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 
Hydrate Conditioner
1 × £24.00 
Airy Texture Spray
1 × £22.00 Subtotal: £429.60
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