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A vegan styling wax paste that delivers strong, long-lasting hold with a semi-matte finish. Infused with kaolin clay, castor oil, and plant-based waxes, it defines texture, separates strands, and supports tousled, natural styles without silicones or artificial waxes.
Free from parabens & silicones
It’s a light cream that nourishes and protects skin & hair
It has a ‘barely-there’ texture and absorbs instantly
It gives a smooth feeling on damp or dry hair.
It can also be massaged into skin for a calming hand massage.
The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.
Restore moisture, elasticity, and bounce to your hair with the Authentic Beauty Concept Hydrate Cleanser. Vegan, free from sulfates, parabens, and silicones, this gentle transparent shampoo cleanses without stripping, leaving hair soft, hydrated, and manageable.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Restore elasticity, bounce, and shine with the Authentic Beauty Concept Hydrate Conditioner. Lightweight, vegan, and free from parabens and silicones, this daily conditioner moisturises normal to dry or curly hair without weighing it down.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee.
Define and hydrate your curls with the Authentic Beauty Concept Hydrate Curl Enhancer. Lightweight, silicone-free, and vegan, it provides medium hold, frizz control, and humidity protection, leaving curls, waves, and coils soft, bouncy, and beautifully defined.
Bundle Offers:
Buy 2 get 10% off
Buy 3 get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Revitalise and deeply hydrate hair with the Authentic Beauty Concept Hydrate Intense Treatment. Vegan, free from parabens, silicones, and mineral oils, this luxurious hair mask restores moisture, manageability, and natural shine, leaving hair soft, nourished, and healthy.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Deeply hydrate, detangle, and restore elasticity with the Authentic Beauty Concept Hydrate Mask. Lightweight yet intensely nourishing, this vegan, paraben- and silicone-free mask brings bounce, shine, and manageability to normal, dry, or curly hair.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.
A lightweight multi-purpose hair oil that smooths frizz, seals split ends and adds brilliant shine. This fast-absorbing formula protects hair during blow-drying while leaving it soft, smooth and glossy without feeling greasy.
A vegan, water-based pomade that delivers medium hold and light shine. Provides moldable texture, flexible control, and keeps hair styled without drying. Free from silicones, parabens, artificial waxes, and colorants.
Free from silicones
It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.
A lightweight dry shampoo spray that instantly refreshes hair between washes while absorbing excess oil and adding texture. Formulated with natural rice starch, it leaves hair feeling clean, voluminous and easy to style without visible residue.
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