• Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £22.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

  • GLOWWA Hair Food 3 Month Supply – 3-tubs_800compGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food 3 Month Supply

    £94.99

    Results Driven Hair Nutrition for 3 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

    ** Free Cosmetics Case while stocks last **

  • GLOWWA Hair Food 6 Month Supply – 6tubs800-compGLOWWA Hair Food – b42b60_f620b4bab6a9447ca86c967915ef17ecmv2

    GLOWWA Hair Food 6 Month Supply

    £189.98

    Results Driven Hair Nutrition for 6 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

  • GLOWWA Hair Food Meno 3 Month Supply – 3MONTHHAIRGROWTHBUNDLEcompGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food Meno 3 Month Supply

    £108.99

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    ** Free Cosmetics Case while stocks last **

  • GLOWWA Hair Food Meno 6 Month Supply – 6MONTHmeno800compGLOWWA Hair Food Meno 6 Month Supply – menostyle800-1

    GLOWWA Hair Food Meno 6 Month Supply

    £217.98

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

  • Lipstick – d7b05e95dc7e7b8af93ffe2b32219540-imageLipstick – gloskinbeauty-26-lipstick-1

    Lipstick

    £32.00

    Creamy, longwearing, richly pigmented lip colour.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Momento Candle – amplify-1Momento Candle – Baselifepic

    Momento Candle

    Original price was: £32.50.Current price is: £28.00.

    Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.

    Available in five indulgent scents.

    Light up and unwind with the soothing scents of Authentic Beauty Concept.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
VIP Sign Up

Fancy a VIP Deal?

Join our community and get an exclusive discount code delivered straight to your inbox!