• Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

  • Sale! Detoxifying Scalp Mud and Balancing Potion – ABC-Balancing-potionDetoxifying Scalp Mud and Balancing Potion – 42405436_ABC_Detoxifying_ScalpMud_165g_1_NEW

    Detoxifying Scalp Mud and Balancing Potion

    Original price was: £40.50.Current price is: £40.00.

    Free from silicones
    It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
    Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
    It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
    Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

  • Sale! authentic beauty concept Glow Mask for coloured hairauthentic beauty concept Glow Mask for coloured hair

    Glow Mask

    Original price was: £42.85.Current price is: £34.00.

    Free from parabens & silicones
    It’s an intense mask preserving coloured hair from root to tip
    Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
    Behenoyl PG-Trimonium Chloride takes away the fly-aways.

  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £28.50.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

  • GLOWWA Hair Food 3 Month Supply – 3-tubs_800compGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food 3 Month Supply

    £94.99

    Results Driven Hair Nutrition for 3 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

    ** Free Cosmetics Case while stocks last **

  • GLOWWA Hair Food 6 Month Supply – 6tubs800-compGLOWWA Hair Food – b42b60_f620b4bab6a9447ca86c967915ef17ecmv2

    GLOWWA Hair Food 6 Month Supply

    £189.98

    Results Driven Hair Nutrition for 6 Months !

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.

    HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    60 Capsules = One Month Supply

  • GLOWWA Hair Food Meno 3 Month Supply – 3MONTHHAIRGROWTHBUNDLEcompGLOWWA Hair Food 3 Month Supply – Glowwa-casefree

    GLOWWA Hair Food Meno 3 Month Supply

    £108.99

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

    ** Free Cosmetics Case while stocks last **

  • GLOWWA Hair Food Meno 6 Month Supply – 6MONTHmeno800compGLOWWA Hair Food Meno 6 Month Supply – menostyle800-1

    GLOWWA Hair Food Meno 6 Month Supply

    £217.98

    Thinning hair or poor hair growth?

    GLOWWA- Hair Food has got you covered!
    The award-winning HAIR FOOD™️ promotes healthy hair growth from the inside out.
    RESULTS DRIVEN HAIR NUTRITION
    8 x award-winning HAIR FOOD™️ is a results-driven, vegan-friendly hair supplement that is trusted by hair professionals worldwide.

    HAIR FOOD™️ MENO is a menopause-specific food supplement expertly formulated to support the maintenance of hair health and wellbeing before, during and beyond menopause.

    WINNER ‘BEST HAIR SUPPLEMENT’ – PURE GLOBAL BEAUTY AWARDS 2022

  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Hydrate Intense Treatment

    Original price was: £42.55.Current price is: £30.00.

    It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
    Free from parabens & silicones
    It’s an intense nourishment
    Enhances the natural shine
    Reduces frizz and defines curls
    The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £22.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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