• Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

    Add to basketDone
  • Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £28.50.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Hydrate Intense Treatment

    Original price was: £42.55.Current price is: £30.00.

    It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
    Free from parabens & silicones
    It’s an intense nourishment
    Enhances the natural shine
    Reduces frizz and defines curls
    The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

    Add to basketDone
  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £22.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Mask

    Hydrate Mask

    Original price was: £42.95.Current price is: £30.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Hydrate Smoothing Serum

    Original price was: £39.15.Current price is: £30.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

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