• Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £22.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale! Hydrate Mask

    Hydrate Mask

    Original price was: £42.95.Current price is: £30.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Hydrate Smoothing Serum

    Original price was: £39.15.Current price is: £30.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

  • Sale! Hydrating Jelly Mask – ABC-Hydrating-Jelly-Mask-200mlHydrating Jelly Mask – ABC-Hydrating_Jelly_Mask-819x1024-1

    Hydrating Jelly Mask

    Original price was: £43.70.Current price is: £30.00.

    Free from parabens & silicones
    It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
    It has a lightweight fresh texture
    It is also perfect for curl definition on wet hair as a leave-in
    The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.

  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray

    Original price was: £30.80.Current price is: £22.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £22.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

  • Sale! replenish light cream mask (new for 2025)replenish light cream mask (new for 2025)

    Replenish Light Cream Mask (new for 2025)

    Original price was: £42.85.Current price is: £35.00.

    New Light Cream Mask for Damaged Fine to Normal Hair

    Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

  • Sale! Replenish Rich Cream Mask (New for 2025)

    Replenish Rich Cream Mask (New for 2025)

    Original price was: £42.85.Current price is: £34.00.

    New for 2025

    For Dry, Damaged Hair. Free from parabens & silicones
    It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
    The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.

  • Sale! Replenish Balm – ABC-Replenish-BalmReplenish Balm – ABC-Replenish-range

    Replenish Split End Remedy (was Replenish Balm)

    Original price was: £31.60.Current price is: £24.00.

    Product Relaunched in 2025. Plant Derived Split End Sealing Technology

    Free from parabens & silicones
    It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
    It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
    Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.

    Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing down 

    Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling tools 

  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £24.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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