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Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Instantly moisturise and detangle hair with the Authentic Beauty Concept Hydrate Spray Conditioner. Free from parabens and silicones, this vegan leave-in spray restores elasticity, bounce, and shine for normal to dry or curly hair, leaving strands soft, manageable, and naturally radiant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.
Revitalize dry, wavy, or textured hair with the Authentic Beauty Concept Hydration & Style Discovery Kit. Formulated to restore elasticity, deep hydration, and voluminous style, this premium mini value set includes a Hydrate Cleanser (50ml), intensive Hydrate Mask (30ml), and heat-protecting Cosmic Blow-Dry Jelly (30ml). Packaged in a chic, travel-ready pouch, it is the perfect trial kit, travel companion, or luxury gift.
Bring the relaxing salon head-spa ritual home with the Authentic Beauty Concept Memento Hair & Senses Set (2026 Limited Edition). Featuring the best-selling Hydrate Cleanser and Hydrate Mask, the new Beautifying Rich Oil, and a exclusive Jade Stone Massage Comb, this vegan, silicone-free gift set comes housed in a puffy Cocoa Powder cosmetic clutch made from recycled materials. Extremely limited stock available (RRP £121.50).
It’s a multi-benefit sprayable travel size hair serum:
Free from parabens & silicones
It’s a multi-benefit sprayable serum
It preserves coloured hair and enhances colour longevity
With heat protection up to 230°C
Provides intense shine and protects hair from negative effects of UV-exposure
This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Reverse hair damage with the K18 Leave-in Molecular Repair Hair Mask, a leave-in treatment mask designed to restore the hair in just four minutes.
For all hair types.
Bleach + Colour
Heat
Chemical Services
Mechanical Styling
A lightweight volumizing powder spray that instantly lifts roots and adds movement to hair. Enriched with Silica and Fairtrade® Tapioca Starch, this fine-textured spray provides soft grip and tousled volume for a natural, lived-in finish, suitable for all hair lengths.
Create effortless beachy waves and natural texture with this lightweight sea salt spray. Designed to deliver soft, tousled styles without crunch or dryness, the formula enhances natural movement while protecting hair from heat up to 230°C.
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