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    • Sale!

      Hydrate Cleanser

      Original price was: £27.75.Current price is: £27.00.

      Free from sulfate surfactants, parabens & silicones
      It’s a transparent cleanser that moisturizes normal to dry or curly hair
      It moisturises normal to dry or curly hair and brings back elasticity and bounce
      Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
      Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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    • Sale!

      Hydrate Conditioner

      Original price was: £32.40.Current price is: £30.00.

      Free from parabens & silicones
      It’s a conditioner that moisturizes normal to dry or curly hair
      It moisturises normal to dry or curly hair and brings back elasticity & bounciness
      Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
      Allow the daily luxury to enjoy healthy looking hair.

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    • Sale! Three Hydrate Curl Enhancer are displayed on a curved platform: a hydrate curl enhancer jar, a spray bottle, and a tube, arranged from left to right, against a neutral background.

      Hydrate Curl Enhancer

      Original price was: £37.60.Current price is: £35.00.

      It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

      Free from parabens & silicones
      It’s a curl definer with no crunch effect
      Helps protect hair from humidity impact
      Deeply hydrating the hair
      The nourishing formula provides medium hold for waves, curls and coils.

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    • Sale! A cylindrical jar of Hydrate Intense Treatment for dry and textured hair, labeled with product benefits and its vegan, silicone-free formula, against a plain, light background.A jar of Hydrate Intense Treatment cream with a swoosh of white cream spilled in front, placed on a light gray background. The jar is pale blue with minimalist black and white text.

      Hydrate Intense Treatment

      Original price was: £40.50.Current price is: £40.00.

      It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
      Free from parabens & silicones
      It’s an intense nourishment
      Enhances the natural shine
      Reduces frizz and defines curls
      The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

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    • Sale! A tube of "Hydrate Lotion" against a white background, labeled for dry hair and skin, emphasizing natural ingredients, vegan formula, and free from silicones, parabens

      Hydrate Lotion

      Original price was: £29.80.Current price is: £28.00.

      Free from parabens & silicones
      It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
      It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
      Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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    • Sale!

      Hydrate Mask

      Original price was: £40.50.Current price is: £40.00.

      Free from parabens & silicones
      It’s an intense, yet lightweight treatment mask
      The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
      Behenoyl PG-Trimonium Chloride detangles the hair.

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    • Sale!

      Hydrate Smoothing Serum

      Original price was: £37.60.Current price is: £35.00.

      It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
      Free from parabens & silicones
      It’s a lightweight serum
      Reduces frizz & smoothens hair surface
      For soft curl definition
      The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

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    • Sale!

      Hydrate Spray Conditioner

      Original price was: £32.40.Current price is: £30.00.

      Free from parabens & silicones
      It’s a leave-in spray conditioner that moisturises
      It moisturises normal to dry or curly hair and brings back elasticity & bounciness
      The formula with Panthenol adds shine while it helps to detangle.

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    • Sale!

      Hydrating Jelly Mask

      Original price was: £40.50.Current price is: £40.00.

      Free from parabens & silicones
      It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
      It has a lightweight fresh texture
      It is also perfect for curl definition on wet hair as a leave-in
      The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.

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    • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

      Indulging Fluid Oil

      Original price was: £37.60.Current price is: £35.00.

      Free from parabens & silicones
      It’s a multitasking oil with blow-dry protection that smoothens frizz
      It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
      A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

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