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Formerly Daily Hydration+. Next-level hyaluronic acid-powered hydrating serum, boosts moisture levels, while plumping and strengthening for refreshed, radiant skin.
Formerly Phyto-Active Light Moisture. This active age-defying moisturizer restores skin’s suppleness and vitality, with hyaluronic acid and plant stem cells delivering weightless hydration for a plumped, smoothed glow.
Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.
Lightweight, illuminating treatment moisturizer targets a brighter, smoother complexion, with vitamin C, lactic acid, and mineral luminosity complex to hydrate, illuminate, and reenergize radiance.
Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.
Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
For up to 3x faster⁸ high-definition results:
Our most awarded straightener with:
• 3x faster² styling
• One stroke high-definition results that last 24hrs³
• 2x less frizz, easy-glide styling⁷ and up to 85% more shine⁸
• Optimum styling temperature 185˚C
• Includes exclusive accessories (worth £65)
The first 2-in-1 wet to dry hot air styler¹
Transforms hair from wet to styled
No heat damage³
Includes luxury vanity case², ghd the All Rounder paddle brush and ghd Sleek Talker styling oil (worth £161)
Our 1st professional hot brush
• Tames and smooths dry hair quickly & effortlessly
• The brush that broke the internet
• Includes exclusive accessories (worth £65)
Clear Skin Hydration Duo - Travel Size
1 × £36.80 
Champagne Highlight Duo
1 × £49.00 
Brighten + Glow Travel Set
2 × £64.00 HA-Revive Hyaluronic Drops 30 ml
1 × £76.80 
Beta-Clarity AHA Clarifying Peel Kit
1 × £86.40 
Time to Shine- Cool Collection
1 × £55.00 Subtotal: £432.00
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