• Sale! Momento Candle – amplify-1Momento Candle – Baselifepic

    Momento Candle

    Original price was: £32.50.Current price is: £28.00.

    Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.

    Available in five indulgent scents.

    Light up and unwind with the soothing scents of Authentic Beauty Concept.

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  • NEW Sale! 5056668018340 015056668018340 07

    NEW GHD CHRONOS CURVE CONICAL WAND FESTIVE GIFT SET (28-23MM BARREL) (WORTH £254)

    Original price was: £199.00.Current price is: £189.00.

    For up to 3x faster⁸ high-definition results:

    • Frizz-free curls³ that last all day⁶
    • No extreme heat damage⁹
    • 50% more shine⁵
    • Perfect for beach curls
    • Includes exclusive accessories (worth £50.50)
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  • NEW Sale! 5056668017862 015056668017862 07

    NEW GHD CHRONOS HAIR STRAIGHTENER FESTIVE GIFT SET (WORTH £354)

    Original price was: £299.00.Current price is: £289.00.

    Our most awarded straightener with:

    • 3x faster² styling

    • One stroke high-definition results that last 24hrs³

    • 2x less frizz, easy-glide styling⁷ and up to 85% more shine⁸

    • Optimum styling temperature 185˚C

    • Includes exclusive accessories (worth £65)

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  • NEW Sale! 5056668019057 015056668019057 07

    NEW GHD CHRONOS MAX BEST WIDE PLATE HAIR STRAIGHTENER FESTIVE GIFT SET (WORTH £364)

    Original price was: £310.00.Current price is: £299.00.

    • 85% larger plates⁹
    • 3x faster³ one stroke styling for HD results that last 24hrs⁴
    • Includes exclusive accessories (worth £65)
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  • NEW Sale! 5056668018586 015056668018586 07

    NEW GHD DUET 2-IN-1 HOT AIR STYLER IN CHERRY CHIC

    Original price was: £399.00.Current price is: £380.00.

    The first 2-in-1 wet to dry hot air styler¹

    Transforms hair from wet to styled

    No heat damage³

    Includes luxury vanity case², ghd the All Rounder paddle brush and ghd Sleek Talker styling oil (worth £161)

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  • NEW Sale! 5056668017565 015056668017565 07

    NEW GHD DUET BLOWDRY HAIR DRYER BRUSH GIFT SET IN BLACK (WORTH £405)

    Original price was: £389.00.Current price is: £379.00.

    • 2-in-1 hair dryer brush
    • Wet to blow dried with no heat damage¹
    • Easy and smooth blow dries
    • Includes ghd All Rounder – paddle brush (worth £26)
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  • NEW Sale! 5056668017695 015056668017695 02

    NEW GHD DUET STYLE HOT AIR STYLER FESTIVE GIFT SET IN BLACK (Worth £444)

    Original price was: £389.00.Current price is: £379.00.

    • The first 2 in 1 wet-to-dry hot air styler¹
    • Transforms hair from wet to styled with no heat damage3
    • Includes exclusive accessories (worth £65)
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  • NEW Sale! 5056668017695 015056668017695 02

    NEW GHD GLIDE HOT BRUSH FESTIVE GIFT SET IN BLACK (WORTH £244)

    Original price was: £189.00.Current price is: £179.00.

     Our 1st professional hot brush

    • Tames and smooths dry hair quickly & effortlessly

    • The brush that broke the internet

    • Includes exclusive accessories (worth £65)

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  • NEW Sale! 5056668019491 015056668019491 07

    NEW GHD GOLD® HAIR STRAIGHTENER IN CHERRY CHIC

    Original price was: £199.00.Current price is: £178.00.

    • Gold standard of styling
    • leaving hair instantly sleek & smooth¹
    • 65% more shine²
    • Includes luxury vanity case¹ (worth £60)
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  • NEW Sale! 5056668018456 015056668018456 07

    NEW GHD HELIOS HAIR DRYER IN CHERRY CHIC

    Original price was: £189.00.Current price is: £179.00.

    • Lightweight professional hairdryerwith Aeroprecis™ Technology for ultimate styling control
    • 30% more shine¹
    • Includes luxury wash bag (worth £39)
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  • NEW Sale! screenshot 2025 09 30 at 17.51.30screenshot 2025 09 30 at 17.52.06

    NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP

    Original price was: £25.00.Current price is: £24.00.

    Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.

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  • Oil Free Camouflage 3.1g – b07208c2e749dcfc5ba27aead7edec6e-imageOil Free Camouflage 3.1g – oil-free-camouflage-swatches

    Oil Free Camouflage 3.1g

    £37.00

    Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.

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  • Perfecting Powder 9g – 6d1dc1fe139eb1131530c68b09c7db19-imagePerfecting Powder 9g – perfecting-powder-stylized

    Perfecting Powder 9g

    £48.00

    Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.

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  • Pressed Base – 2293ca17d8b08325fedc11353e415543-image_ef4e471d-a00f-4a8d-b0a7-68ca9344681dPressed Base – pressed-base-stylized-1_2

    Pressed Base

    £54.00

    Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Satin Cream Foundation – 53149d2182484c685ef55f4a74602794-imageSatin Cream Foundation – satin-cream-foundation-stylized

    Satin Cream Foundation

    £56.00

    Formerly Known as: Protective Liquid Foundation – Satin

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