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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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  • Sale! purple shampblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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  • Sale! Brightening Polish 60 ml – pdp_hero_brightening_polish_4f6b5c8d-369e-4c05-9952-e1e42a88a378

    Brightening Polish 60 ml

    Original price was: £50.00.Current price is: £40.00.

    Brighten and refresh your complexion with the dual-action exfoliation of this skin scrub. Powered by kojic acid, botanical brighteners, plus eco-friendly jojoba beads, it targets tone and texture, for a smoother, more radiant effect.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Sale! Gentle Cream Cleanser 200 ml – pdp_hero_gentle_cream_cleanser

    Gentle Cream Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.
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  • Gentle Makeup Remover Wipes – pdp_hero_gentle_makeup_remover_wipes

    Gentle Makeup Remover Wipes

    £26.00

    Biodegradable, micellar water-based gentle makeup remover wipes to cleanse and purify skin, loaded with antioxidant skincare benefits to refresh and replenish.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Hydra Bright AHA Cleanser 200 ml – Hydra-BrightAHACleanser-scaled-1Hydra Bright AHA Cleanser 200 ml – hydra-bright-aha-cleanser-stlyized_1

    Hydra Bright AHA Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.

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  • Sale! Hydra-Bright AHA Glow Mask – Hydra-BrightAHAGlowMask_noshadow_2-scaled-1Hydra-Bright AHA Glow Mask – hydra-bright-aha-glow-mask-stylized

    Hydra-Bright AHA Glow Mask

    Original price was: £68.00.Current price is: £54.40.

    Treat skin to a glow-boosting treatment with this brightening mask. Powered by vegan lactic acid, licorice, and vitamin E it evens out skin tone, smooths, and softens skin for a refreshed radiance.

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