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Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.
Treat skin to a glow-boosting treatment with this brightening mask. Powered by vegan lactic acid, licorice, and vitamin E it evens out skin tone, smooths, and softens skin for a refreshed radiance.
Lightweight, illuminating treatment moisturizer targets a brighter, smoother complexion, with vitamin C, lactic acid, and mineral luminosity complex to hydrate, illuminate, and reenergize radiance.
Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.
Targeting texture and tone, this polishing foam cleanser brightens and smooths. Powered by salicylic acid, eco-friendly jojoba beads, and botanical brighteners, its dual action exfoliation reveals your most refreshed radiance and complexion clarity.
Clinically-proven to smooth, refine, and brighten skin with a unique blend of five alpha hydroxy acids and poly hydroxy acid.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
The Dresser Oval Hair Brush
1 × £15.00 
Hydrating Primer
1 × £44.00 
BLONDME Bond Repair Purple Shampoo 300ml
1 × £18.00 
Beta-Clarity Clear Complexion Pads
1 × £36.80 
Phyto-Calm Aloe Hydrator 50 ml
1 × £48.00 
Bio-Renew EGF Cream
1 × £150.00 
Lash Lengthening Mascara Black 8 ml
2 × £28.00 
Microbiome Restoring PM Moisturizer
1 × £52.80 
Glow Cleanser
1 × £24.00 
Champagne Highlight Duo
1 × £49.00 
BLONDME Bond Repair Brightening Shampoo 300ml
1 × £18.00 
ghd Cherry Chic Limited Edition Chronos Styler Gift Set
1 × £270.00 
Glow Up Highlighter
1 × £38.00 
Treatment Room Mask Brush - Large
1 × £8.00 
ghd chronos curve conical wand
1 × £179.00 
Bio-Renew EGF Cell Repairing Facial Peel
1 × £104.00 Subtotal: £1,110.60
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