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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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Sale!
Amplify Conditioner
Original price was: £33.35.Current price is: £24.00.
Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feel

Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £48.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Sale!
Amplify Spray Conditioner
Original price was: £34.40.Current price is: £28.00.
Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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Angled Complexion Brush #108
£40.00
For precise, buildable coverage from every angle, this Angled Complexion brush is a makeup kit must-have.

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Angled Definer Brush #302
£26.00
A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Blurring Primer
£44.00
A lightweight, oil-free blurring makeup primer that instantly minimizes pores and smooths skin, extending makeup weartime, powered by moisture-loving ceramides to boost skin’s health.

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Brow Gel 4.5g
£28.00
Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.

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Brow Quad 4.1g
£38.00
Fill, shape, highlight, and set eyebrows with this 4-in-1 eyebrow quad featuring two brow powder shades, a cream highlighter, and brow wax.

Select options This product has multiple variants. The options may be chosen on the product page
Contour/Highlight Brush #107
£40.00
A multitasking dual-ended brush for contouring, highlighting, and any other precision makeup placement.

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Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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Crease Shader Brush #305
£26.00
Create depth and dimension to any eye look with the Crease Shader brush.

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Sale!
Daily Hydration Drops 30 ml
Original price was: £74.00.Current price is: £59.20.
Delivering instant hydration with hyaluronic acid, this serum targets dehydrated, thirsty, dry skin, helping balance moisture content, and prevent further water loss by strengthening skin’s barrier.

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Sale!
Deep Cleansing Shampoo
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness

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Detail Blender Brush #303
£26.00
Define and diffuse your eyeshadow looks with the versatile Detail Blender brush.

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