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A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
For fuller, thicker eyelashes, this 3-in-1 lash conditioner and primer boosts lash volume while perfectly prepping them for optimal mascara application and extended wear time.
From cat eyes to winged liner effects, create effortless high-definition eyes with this semi-gloss liquid eyeliner in ink black.
With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.
Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.
Line, define, and blend your eyeliner with this talc-free antioxidant mineral eye pencil. A silky, pigment-rich precision liner, it comes with an artist’s blending point for endless effects.
Longwearing lip liner pencil that glides on effortlessly, infused with antioxidant protection for precision color and definition.
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
Deliver deep, lasting moisture to dry, dehydrated skin, with this rich, nourishing day cream. Restoring and repairing skin, while protecting it against signs of aging and environmental stress, this restorative face cream is powered by squalane and superfruit complex for soothed, calmed complexions.
Delivering deep nourishment and a radiance reset, this squalane-powered treatment mask restores skin’s strength, suppleness, and softness, soothing any inflammation, and reducing the appearance of fine lines and wrinkles.
Your best night’s beauty sleep in one handy kit, de-puff, firm, and brighten eyes with this Eye Treatment Duo.
It’s a gently-exfoliating creamy scrub for scalp, body & face
Free from silicones & artificial colourants
For scalp, body & face
Detoxifying scrub that removes impurities & residues
Gently exfoliates scalp and skin leaving it deeply cleansed
Balances the moisture level of the skin
The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.
A talc-free, mineral eyeshadow primer, it preps the eye area for the even and smooth application of any eyeshadow effects, for longwearing, crease-proof color that lasts.
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Phyto-Calm Aloe Hydrator 50 ml