• Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

    Read moreLoading Done
  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
    Read moreLoading Done
  • Lip Gloss - 4.4 ml – pdp_hero_lip_gloss_belovedLip Gloss - 4.4 ml – gloss-4

    Lip Gloss – 4.4 ml

    £26.00

    Longwearing, conditioning lip gloss in a balmy, high-shine, non-sticky finish, loaded with hydrators and antioxidants, to protect while adding that color. For a conditioning, nourishing, silky lip color with a high-shine finish, look to our luxurious Gloss lineup. With all the lip-loving benefits of a balm, these lip glosses are infused with elevated hydrators including…

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Makeup Blender Sponge + Travel Case – Holiday2023_MakeupBlenderSponge_LETravelCase-scaled-1

    Makeup Blender Sponge + Travel Case

    £22.00

    For flawless application every time, our best-selling Makeup Blender Sponge will be your new favorite tool, now with a travel case, perfect for touch-ups on the go.

    Add to basketLoading Done
  • Petite Smudge Brush #307 – pdp_hero_307_petite_smudge

    Petite Smudge Brush #307

    £26.00

    Designed for applying eyeliner and Eye Shadow near the lashline, also blends and contours to create a smokey effect.

    Add to basketLoading Done
  • Sale! Phyto-Calm Aloe Drops 30 ml – pdp_hero_phyto-calm_aloe_drops_fkaPhyto-Calm Aloe Drops 30 ml – phyto-calm-aloe-drops-stylized

    Phyto-Calm Aloe Drops 30 ml

    Original price was: £64.00.Current price is: £51.20.

    Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.

    Add to basketLoading Done
  • Sale! Phyto-Calm Aloe Hydrator 50 ml – pdp_hero_phyto-calm_aloe_hydratorPhyto-Calm Aloe Hydrator 50 ml – phyto-calm-hydrator-3

    Phyto-Calm Aloe Hydrator 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.

    Add to basketLoading Done
  • Sale! Phyto-Calm Enzyme Mask 60 ml – pdp_hero_phyto-calm_enzyme_maskPhyto-Calm Enzyme Mask 60 ml – phyto-calm-enzyme-mask-2_1

    Phyto-Calm Enzyme Mask 60 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.

    Add to basketLoading Done
  • Sale! Phyto-Calm Flower Mist 118 ml – pdp_hero_phyto-calm_flower_mistPhyto-Calm Flower Mist 118 ml – phyto-calm-mist

    Phyto-Calm Flower Mist 118 ml

    Original price was: £46.00.Current price is: £36.80.

    Formerly Calming Flower Mist. Calm and quench any reactive skin moments, while boosting moisture levels and toning skin with this nourishing flower-infused mist, powered by skin-soothing rose water and chamomile.

    Add to basketLoading Done
  • Powder Blush Brush #202 – pdp_hero_202_powder_blush

    Powder Blush Brush #202

    £38.00

    A versatile powder blush brush, perfect for adding light shading and a color wash to cheeks.

    Add to basketLoading Done
  • Powder Perfector Brush #102 – pdp_hero_102_powder_perfector

    Powder Perfector Brush #102

    £40.00

    Perfect your powder makeup application with this Powder Perfector brush, for use on face and body.

    Add to basketLoading Done
  • Pro Kabuki Brush #101 – pdp_hero_101_pro_kabuki

    Pro Kabuki Brush #101

    £45.00

    A multitasking domed Pro Kabuki brush for full coverage and all-over blending.

    Add to basketLoading Done
  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

    Add to basketLoading Done
  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

    Add to basketLoading Done
  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

    Add to basketLoading Done
  • NEW Sale! smooth surface nourishing duo

    Smooth Surface Nourishing Duo

    Original price was: £42.00.Current price is: £38.00.

    Save 57% on this brightening and nourishing power pairing exfoliator and moisturiser.

    Kit Includes:

    Pumpkin Enzyme Scrub: Travel Size – 22 ml
    Vita E Essential Cream: Travel Size – 22 ml

    Key Benefits:

    SMOOTHS: A blend of physical and chemical exfoliation helps improve skin’s texture and reduce the appearance of fine lines and pores.
    BRIGHTENS: A brightening complex boosts radiance and improves complexion clarity.
    SOOTHES: Caring, calming botanicals help heal and nourish stressed, dry, or inflamed skin.

    Add to basketLoading Done
VIP Sign Up

Fancy a VIP Deal?

Join our community and get an exclusive discount code delivered straight to your inbox!