All Rounder Paddle Brush
Original price was: £21.00.£20.00Current price is: £20.00.The ghd All Rounder Paddle Brush is a must have brush for everything
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Amplify Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser. -
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Amplify Limited Edition Gift Set 2025
Original price was: £60.15.£55.00Current price is: £55.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Amplify Cleanser 300 ml and
1x Authentic Beauty Concept Amplify Conditioner 250 ml.
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Bare Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified. -
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BLONDME Bond Repair Brightening Shampoo 300ml
Original price was: £21.45.£18.00Current price is: £18.00.The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.
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BLONDME Bond Repair Nourishing Shampoo 300ml
Original price was: £21.45.£21.00Current price is: £21.00.- Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
- Smooths the hair surface – for silky soft results
- Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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BLONDME Bond Repair Purple Shampoo 300ml
Original price was: £21.45.£18.00Current price is: £18.00.Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair
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Cool Glow Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant. -
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Deep Cleansing Shampoo
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness -
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Dry Shampoo
Original price was: £30.80.£26.00Current price is: £26.00.Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment. -
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Glow Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny. -
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Glow Limited Edition Gift Set
Original price was: £60.15.£52.00Current price is: £52.00.Discover the new Authentic Beauty Concept Gift Set.Â
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
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Hydrate Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam. -
Sale!
Hydrate Limited Edition Gift Set 2025
Original price was: £60.15.£52.00Current price is: £52.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
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K18 DAMAGE SHIELD pH protective shampoo
Original price was: £39.00.£28.00Current price is: £28.00.A colour-safe, protective shampoo to maintain hair health + strength
A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.
Daily Antioxidant Power Duo Set 
The Dresser Oval Hair Brush 
Brightening Polish 60 ml 
Microbiome Restoring PM Moisturizer 
Lash Lengthening Mascara Black 8 ml 
Crease Shader Brush #305 
Oil Free Moisturizer 50 ml 
Luminous Setting Powder 14 g 
Cosmic Blow-Dry Jelly 
BHA Clarifying Gel Moisturizer 
Gentle Makeup Remover Wipes 
Dual Fiber Cheek Brush #203 
Dual Brow/Liner Brush #309 
Hydra-Bright AHA Glow Mask 
Flat-top Kabuki Brush #105 
Precise Micro Eyeliner Black 
Time to Shine- Warm Collection