All Rounder Paddle Brush
Original price was: £21.00.£20.00Current price is: £20.00.The ghd All Rounder Paddle Brush is a must have brush for everything
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Amplify Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser. -
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Amplify Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feelHydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.
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Amplify Limited Edition Gift Set 2025
Original price was: £60.15.£55.00Current price is: £55.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Amplify Cleanser 300 ml and
1x Authentic Beauty Concept Amplify Conditioner 250 ml.
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Amplify Spray Conditioner
Original price was: £34.40.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level. -
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Bare Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified. -
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BLONDME Bond Repair Brightening Shampoo 300ml
Original price was: £21.45.£18.00Current price is: £18.00.The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.
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BLONDME Bond Repair Nourishing Conditioner 250ml
Original price was: £22.95.£18.00Current price is: £18.00.- Bond repair nourishing conditioner – helps to nourish and detangle the hair
- Smooths the hair surface – for silky soft results
- Helps seal and smooth the surface of porous hair – reduces frizz
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BLONDME Bond Repair Nourishing Mask 200ml
Original price was: £22.45.£18.00Current price is: £18.00.Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.
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BLONDME Bond Repair Nourishing Shampoo 300ml
Original price was: £21.45.£21.00Current price is: £21.00.- Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
- Smooths the hair surface – for silky soft results
- Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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BLONDME Bond Repair Purple Conditioner 250ml
Original price was: £22.95.£22.00Current price is: £22.00.This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.
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BLONDME Bond Repair Purple Mask 200ml
Original price was: £24.45.£20.00Current price is: £20.00.Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.
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BLONDME Bond Repair Purple Shampoo 300ml
Original price was: £21.45.£18.00Current price is: £18.00.Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair
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BLONDME Bond Repair Purple Spray Conditioner 150ml
Original price was: £22.95.£22.00Current price is: £22.00.Bring a silver shine to your blond, while eliminating unwanted tones and making it easier to detangle your hair. Bond Repair Purple Spray Conditioner is a pigmented leave-in treatment that removes warmth or yellow undertones in cool or polar blondes. It facilitates detangling, improving combability, and it adds a silver shine to the hair.
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BLONDME Bond Repair Sealing Balm 75ml
Original price was: £21.45.£21.00Current price is: £21.00.The BLONDME Sealing Balm seals and protects split ends, strengthens with bonding technology, and tames frizz for a sleek, polished look. It adds luminous shine, provides heat protection, and keeps blonde hair vibrant and healthy. Perfect as a leave-in treatment or pre-styling balm, it helps you achieve salon-perfect blonde every day. Pair with BLONDME Nourishing Shampoo & Conditioner for the ultimate blonde care routine
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BLONDME Bondfinity Deep Repair Mask 200ml
Original price was: £24.45.£24.00Current price is: £24.00.The BLONDME BondFinity Mask repairs and strengthens damaged blonde hair, rebuilding inner bonds with BondFinity Technology. It deeply nourishes, reduces breakage, and enhances softness, shine, and elasticity. This hydrating treatment smooths and detangles for easy manageability. Use 1-2 times weekly after BLONDME BondFinity Shampoo and follow with BLONDME BondFinity Leave-In Treatment for maximum repair and protection
C-Shield Eye Restore Hydrator 15 ml 
Brighten + Glow Elevated Essentials Set 
Travel Size Hydra Bright AHA Cleanser 
Oil Free Moisturizer 50 ml 
Phyto-Active Eye Serum 15 ml 
GlyPro Retinol Drops 30 ml 
HA-Revive Hyaluronic Hydrator 50 ml 
Microbiome Restoring PM Moisturizer 
Crease Shader Brush #305 
Hydrate Curl Enhancer 
GlyPro AHA Resurfacing Peel Kit 
Restorative Mask 60 ml