• Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Oil Control Emulsion 50ml – pdp_hero_oil_control_emulsion_1_1Oil Control Emulsion 50ml – oil-control-emulsion-stylized-recovered

    Oil Control Emulsion 50ml

    Original price was: £60.00.Current price is: £48.00.

    Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.

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  • Perfecting Powder 9g – 6d1dc1fe139eb1131530c68b09c7db19-imagePerfecting Powder 9g – perfecting-powder-stylized

    Perfecting Powder 9g

    £48.00

    Eliminate shine and extend the wear of your makeup with this translucent, talc-free, mineral setting powder. Infused with antioxidant-protection, it mattifies and blurs any imperfections for a flawless finish.

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  • Sale! Phyto-Calm Aloe Drops 30 ml – pdp_hero_phyto-calm_aloe_drops_fkaPhyto-Calm Aloe Drops 30 ml – phyto-calm-aloe-drops-stylized

    Phyto-Calm Aloe Drops 30 ml

    Original price was: £64.00.Current price is: £51.20.

    Formerly Corrective Soothing Serum. Revitalize and strengthen skin with this calming serum. Powered by skin-nurturing ingredients including aloe vera and olive fruit and sunflower seed oils, it softens and soothes, enhancing moisture for a reinvigorated radiance.

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  • Sale! Phyto-Calm Aloe Hydrator 50 ml – pdp_hero_phyto-calm_aloe_hydratorPhyto-Calm Aloe Hydrator 50 ml – phyto-calm-hydrator-3

    Phyto-Calm Aloe Hydrator 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.

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  • Sale! Phyto-Calm Enzyme Mask 60 ml – pdp_hero_phyto-calm_enzyme_maskPhyto-Calm Enzyme Mask 60 ml – phyto-calm-enzyme-mask-2_1

    Phyto-Calm Enzyme Mask 60 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.

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  • Sale! Phyto-Calm Flower Mist 118 ml – pdp_hero_phyto-calm_flower_mistPhyto-Calm Flower Mist 118 ml – phyto-calm-mist

    Phyto-Calm Flower Mist 118 ml

    Original price was: £46.00.Current price is: £36.80.

    Formerly Calming Flower Mist. Calm and quench any reactive skin moments, while boosting moisture levels and toning skin with this nourishing flower-infused mist, powered by skin-soothing rose water and chamomile.

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  • Sale! Pumpkin Enzyme Scrub 60 ml – pdp_hero_pumpkin_enzyme_scrub_2Pumpkin Enzyme Scrub 60 ml – pumpkin-enzyme-scrub-swatch

    Pumpkin Enzyme Scrub 60 ml

    Original price was: £50.00.Current price is: £40.00.

    Delivering gentle dual-action exfoliation, this skin polisher smooths and refines, reducing the appearance of fine lines and pores, helping remove dead skin cells and debris, for a renewed radiance and a delicious pumpkin spiced scent.

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £50.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • NEW Sale! smooth surface nourishing duo

    Smooth Surface Nourishing Duo

    Original price was: £42.00.Current price is: £38.00.

    Save 57% on this brightening and nourishing power pairing exfoliator and moisturiser.

    Kit Includes:

    Pumpkin Enzyme Scrub: Travel Size – 22 ml
    Vita E Essential Cream: Travel Size – 22 ml

    Key Benefits:

    SMOOTHS: A blend of physical and chemical exfoliation helps improve skin’s texture and reduce the appearance of fine lines and pores.
    BRIGHTENS: A brightening complex boosts radiance and improves complexion clarity.
    SOOTHES: Caring, calming botanicals help heal and nourish stressed, dry, or inflamed skin.

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  • Under Eye Concealer 3.1g – 41e719153716eb881a5e1811482ca845-imageUnder Eye Concealer 3.1g – under-eye-concealer-swatch

    Under Eye Concealer 3.1g

    £37.00

    This under-eye concealer duo effortlessly corrects and conceals imperfections and brightens the eye area. Infused with soothing antioxidants, it offers buildable, longwearing coverage, and a semi-matte finish.

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