Shop All Brands

Filtered (69)
  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

    Add to basketDone
  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

    Add to basketDone
  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

    Add to basketDone
  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

    Add to basketDone
  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

    Add to basketDone
  • Sale! Beta-Clarity BHA Drops 30 ml – pdp_hero_beta-clarity_bha_drops_fka_1_fa440a3b-8740-4725-a752-7d1f4142f031Beta-Clarity BHA Drops 30 ml – beta-clarity-bha-drops-2_be099cc6-dc06-4526-9e4e-61d0534c5d68

    Beta-Clarity BHA Drops 30 ml

    Original price was: £60.00.Current price is: £48.00.

    Sample Packette of Beta-Clarity BHA Drops

    Add to basketDone
  • Sale! Beta-Clarity Clear Complexion Pads – pdp_hero_beta-clarity_clear_complexion_pads_fka_0297f095-2810-4ef4-ba95-4052d970563eBeta-Clarity Clear Complexion Pads – clear_complexion_pads_c2184746-c9f4-4ab0-b943-f507287a75ae

    Beta-Clarity Clear Complexion Pads

    Original price was: £46.00.Current price is: £36.80.

    These toning treatment pads help smooth and balance skin with gentle exfoliation, powered by salicylic acid and spearmint oil, for a clearer, clarified complexion.

    Add to basketDone
  • Sale! Beta-Clarity Clear Skin Cleanser 200 ml – pdp_hero_beta-clarity_clear_skin_cleanser_9faa3fc0-018b-4488-9447-5c08e9a686acBeta-Clarity Clear Skin Cleanser 200 ml – beta-clarity-cleanser-swatch_51d115d5-c402-48de-ad87-da14bceb96fe

    Beta-Clarity Clear Skin Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Clear Skin Cleanser. Power up your cleanse with this 2% salicylic acid clarifying cleanser. Treating and preventing breakouts, this exfoliating, smoothing cleanser delivers a balancing, daily complexion detox.

    Add to basketDone
  • Sale! Beta-Clarity Pro 5 Liquid Exfoliant 60 ml – pdp_hero_beta-clarity_pro_5_liquid_exfoliant_2a531c1b-2394-41e6-b525-068634c1cabbBeta-Clarity Pro 5 Liquid Exfoliant 60 ml – mar22-beta-clarity-launches-1000x1000_0000_beta-clarity_pro_5_liquid_exfoliant_img2_05a9b5eb-360e-415d-a86c-ce5668429043

    Beta-Clarity Pro 5 Liquid Exfoliant 60 ml

    Original price was: £62.00.Current price is: £49.60.

    Beta-Clarity Pro 5 Liquid Exfoliant 1oz GWP

    Add to basketDone
  • Sale! BHA Clarifying Gel Moisturizer – pdp_hero_bha_clarifying_gel_moisturizerBHA Clarifying Gel Moisturizer – bha-clarifying-gel-moisturizer_-f_bs-1500x1500-1

    BHA Clarifying Gel Moisturizer

    Original price was: £62.00.Current price is: £49.60.

    Provides instant skin relief

    Add to basketDone
  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

    Add to basketDone
  • Sale! nour condblondme bond repair nourishing conditioner 250110

    BLONDME Bond Repair Nourishing Conditioner 250ml

    Original price was: £22.95.Current price is: £18.00.
    • Bond repair nourishing conditioner – helps to nourish and detangle the hair
    • Smooths the hair surface – for silky soft results
    • Helps seal and smooth the surface of porous hair – reduces frizz
    Add to basketDone
  • Sale! nour maskBLONDME Bond Repair Nourishing Mask 200ml – blondme-bondfinity-deep-repair-mask___250128-2

    BLONDME Bond Repair Nourishing Mask 200ml

    Original price was: £22.45.Current price is: £18.00.

    Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.

    Add to basketDone
  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
    Add to basketDone
  • Sale! BLONDME Bond Repair Purple Conditioner 250ml – Purple-Conditionerblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Conditioner 250ml

    Original price was: £22.95.Current price is: £22.00.

    This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.

    Add to basketDone
  • Sale! purple maskblondme bond repair purple mask 250128 (1)

    BLONDME Bond Repair Purple Mask 200ml

    Original price was: £24.45.Current price is: £20.00.

    Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.

    Add to basketDone
VIP Sign Up

Fancy a VIP Deal?

Join our community and get an exclusive discount code delivered straight to your inbox!