• Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Sale! Night Repair Power Duo – Holiday2023_NightRepairPowerDuo-scaled-1

    Night Repair Power Duo

    Original price was: £63.00.Current price is: £50.40.

      Save 49% with this age-defying overnight duo featuring retinol, glycolic acid, and vegan EGF (epidermal growth factor) and wake up to radically renewed radiance. Supercharge your overnight skin repair with this Night Repair Power Duo. Featuring travel sizes of our best-selling retinol and BHA serum, Beta-Clarity BHA Drops and award-winning vegan EGF serum, Bio-Renew…

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  • Sale! Radiant Spa Day Kit – Holiday2023_RadiantSpaDayKit-scaled-1

    Radiant Spa Day Kit

    Original price was: £59.00.Current price is: £47.20.

    Brighten and smooth skin with the Radiant Spa Day Kit

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Revitalize Eye Care Duo – Holiday2023_RevitalizeEyeCareDuo-scaled-1Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2

    Revitalize Eye Care Duo

    Original price was: £63.00.Current price is: £50.40.

    Your best night’s beauty sleep in one handy kit, de-puff, firm, and brighten eyes with this Eye Treatment Duo.

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • Shadow Quad 6.4g – b5fad2d6ec4cae9890617c22f96fb3ce-imageShadow Quad 6.4g – eye_shadow_quad_cool_glow2

    Shadow Quad 6.4g

    £46.00

    With buildable, blendable coverage, customize your eye makeup with rich-pigment mineral eyeshadows. Presented in compact quads, each talc-free, longwearing, velvety shade is infused with antioxidant protection. Find your perfect palette and create your own custom eyeshadow look with four expertly matched shades in these mineral Shadow Quads. Each talc-free, finely-milled mineral eyeshadow delivers color-rich pigments…

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  • Sale! Solution Serum Set V2 – solutions-serums-set-stylized-cbd-1Solution Serum Set V2 – solutions-serums-set-stylized-cbd-2

    Solution Serum Set V2

    Original price was: £126.00.Current price is: £105.00.

    Starring our seven targeted treatment serums, The Solutions Serum set is curated to help you personalize your skincare solution, presenting each serum in a smart dropper format to deliver precise dosage. Each discovery-size serum is formulated with a high level of actives to target and treat specific skin concerns including dryness, fine lines, hyperpigmentation, blemishes, and sensitivity.

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  • Time to Shine - Gloss Duo – Holiday2023_GlossDuo-scaled-1

    Time to Shine – Gloss Duo

    £22.00

    Save 50% on this duo of conditioning, high-shine lip glosses in soft, neutral, best-selling hues. High-shine gloss but make it non-sticky, discover the conditioning color benefits of this Lip Gloss Duo. Featuring two of our favorite travel-size Lip Glosses, each is infused with antioxidants, hydrators, and mineral pigments for that natural pop of color. Wear…

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  • Sale! Time to Shine- Cool Collection – Holiday2023_TimetoShine_CoolCollection-scaled-1

    Time to Shine- Cool Collection

    Original price was: £62.00.Current price is: £55.00.

    Save 66% on this 7-piece multitasking eye and lip makeup kit in warm-toned hues. Create endless cool-toned effects with this multitasking mineral makeup kit featuring full-size eye and lip colors. Our 3-in-1 Cream Stay Shadow Sticks work as a base, shadow, and liner, and provide up to 12 hours of lasting color. Suede Matte Lip…

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  • Sale! Time to Shine- Warm Collection – Holiday2023_TimetoShine_WarmCollection-scaled-1

    Time to Shine- Warm Collection

    Original price was: £62.00.Current price is: £55.00.

    Multitasking mineral makeup kit featuring full-size, warm toned eye and lip colors

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