• Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Sale! Phyto-Active Conditioning Oil Drops 30ml – pdp_hero_phyto-active_conditioning_oil_dropsPhyto-Active Conditioning Oil Drops 30ml – phyto-active-conditioning-oil-drops-stylized

    Phyto-Active Conditioning Oil Drops 30ml

    Original price was: £72.00.Current price is: £57.60.

    Phyto-Active Conditioning Oil Drops 0.43oz GWP

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  • Sale! Phyto-Active Enzyme Cream Cleanser 200 ml – pdp_hero_phyto-active_enzyme_cream_cleanserPhyto-Active Enzyme Cream Cleanser 200 ml – enzyme-cream-cleanser

    Phyto-Active Enzyme Cream Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Refine, exfoliate, and repair as you cleanse, with this creamy cleanser, powered by anti-aging plant stem cells, papaya enzymes, and potent peptides, for a smoother start to your skincare ritual.

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  • Sale! Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2Phyto-Active Eye Serum 15 ml – phyto-active-eye-serum-stylized

    Phyto-Active Eye Serum 15 ml

    Original price was: £94.00.Current price is: £75.20.

    A super lightweight age-defying eye serum treatment, it targets the appearance of fine lines, dark circles, and puffiness. Firming, hydrating, and protecting with plant stem cells, peptides, and marine extracts it delivers an instant lifted effect and boosted brightness.

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  • Sale! Phyto-Active Firming Mask 60ml – pdp_hero_phyto-active_firming_mask_23_1Phyto-Active Firming Mask 60ml – phyto-active-firming-mask-stylized

    Phyto-Active Firming Mask 60ml

    Original price was: £68.00.Current price is: £54.40.

    Anti-aging facial mask that visibly lifts aging skin and boosts radiance

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  • Sale! Phyto-Active Firming Serum 30 ml – pdp_hero_phyto-active_firming_serum

    Phyto-Active Firming Serum 30 ml

    Original price was: £152.00.Current price is: £130.00.

    Formerly Known as: Cyto-luxe SerumSmooths the appearance of expression lines

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Revitalize Eye Care Duo – Holiday2023_RevitalizeEyeCareDuo-scaled-1Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2

    Revitalize Eye Care Duo

    Original price was: £63.00.Current price is: £50.40.

    Your best night’s beauty sleep in one handy kit, de-puff, firm, and brighten eyes with this Eye Treatment Duo.

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • NEW Sale! smooth surface nourishing duo

    Smooth Surface Nourishing Duo

    Original price was: £42.00.Current price is: £38.00.

    Save 57% on this brightening and nourishing power pairing exfoliator and moisturiser.

    Kit Includes:

    Pumpkin Enzyme Scrub: Travel Size – 22 ml
    Vita E Essential Cream: Travel Size – 22 ml

    Key Benefits:

    SMOOTHS: A blend of physical and chemical exfoliation helps improve skin’s texture and reduce the appearance of fine lines and pores.
    BRIGHTENS: A brightening complex boosts radiance and improves complexion clarity.
    SOOTHES: Caring, calming botanicals help heal and nourish stressed, dry, or inflamed skin.

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  • Sale! Vita E Essential Cream 50 ml – pdp_hero_vita_e_essential_cream_1Vita E Essential Cream 50 ml – vita_e-essntial

    Vita E Essential Cream 50 ml

    Original price was: £64.00.Current price is: £51.20.

    Soothing and replenishing essential moisture, this rich moisturizer is ideal for calming dry or inflamed complexions, with nourishing and nurturing antioxidants and botanicals.

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