For 10% off first order use WELCOME10
Showing 33–48 of 56 results
A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
A colour-safe, protective shampoo to maintain hair health + strength
A colour-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.
A colour-safe clarifying shampoo formulated with K18PEPTIDE™.
A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDE™ to nourish hair while removing buildup for a clean, healthy hair canvas.
With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.
For longwearing, lightweight luminosity, this mineral foundation delivers all-day radiance. Powered by SPF and antioxidants for protection from aging environmental stressors, it imparts sheer to medium coverage, smoothing and correcting any imperfections.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
For up to 3x faster⁸ high-definition results:
Our most awarded straightener with:
• 3x faster² styling
• One stroke high-definition results that last 24hrs³
• 2x less frizz, easy-glide styling⁷ and up to 85% more shine⁸
• Optimum styling temperature 185˚C
• Includes exclusive accessories (worth £65)
The first 2-in-1 wet to dry hot air styler¹
Transforms hair from wet to styled
No heat damage³
Includes luxury vanity case², ghd the All Rounder paddle brush and ghd Sleek Talker styling oil (worth £161)
Our 1st professional hot brush
• Tames and smooths dry hair quickly & effortlessly
• The brush that broke the internet
• Includes exclusive accessories (worth £65)
Hydrate Limited Edition Gift Set 2025
1 × £52.00 
Beta-Clarity Pro 5 Liquid Exfoliant 60 ml
1 × £49.60 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
HA-Revive Hyaluronic Hydrator 50 ml
1 × £67.20 
Beta-Clarity Clear Complexion Pads
3 × £36.80 
Nymph Salt Spray
1 × £24.00 
HA-Revive Hyaluronic Drops 30 ml
1 × £76.80 
Glycolic Resurfacing Cream 50 ml
1 × £46.40 
Restorative Cream 50 ml
1 × £48.00 
Hydrate Intense Treatment
1 × £36.00 
GlyPro AHA Resurfacing Cleanser 200 ml
1 × £43.20 
Glow Limited Edition Gift Set
1 × £52.00 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 
Bronze 9.9g
2 × £48.00 
Flat-top Kabuki Traveller Brush #106
1 × £39.00 
Glow Spray Serum
2 × £36.00 
Hydrate Conditioner
1 × £26.00 
Oil Free Tinted Primer - Medium 30ml
1 × £54.00 
Clarify + Balance Travel Set
1 × £64.00 
Glow Cleanser
1 × £24.00 
Dual Fiber Eye Brush #304
1 × £26.00 
Glow Mask
1 × £34.00 
Retinol + C Smoothing Peel Kit
1 × £86.40 
Airy Texture Spray
1 × £26.00 
Makeup Blender Sponge + Travel Case
1 × £22.00 
BLONDME Bond Repair Nourishing Mask 200ml
1 × £18.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Hero Brush Set
1 × £62.00 Subtotal: £1,363.00
We use cookies and similar technologies to improve your experience on our website. With your consent, we may process data such as browsing behaviour or unique identifiers. If you choose not to consent, or withdraw your consent, some features may not work as expected.
