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A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Save 70% with five high-performance, vegan makeup brushes, perfect for gifting or to brush up on your own makeup artistry. From foundation to eyes, discover the five go-to brushes for creating a flawless look with this Hero Brush Set. Offering pro-level precision, seamless blending, and endless effects to get the most from your makeup, the…
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
A colour-safe, protective shampoo to maintain hair health + strength
A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.
A colour-safe clarifying shampoo formulated with K18PEPTIDE™.
A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.
Longwearing, conditioning lip gloss in a balmy, high-shine, non-sticky finish, loaded with hydrators and antioxidants, to protect while adding that color. For a conditioning, nourishing, silky lip color with a high-shine finish, look to our luxurious Gloss lineup. With all the lip-loving benefits of a balm, these lip glosses are infused with elevated hydrators including…
With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.
For longwearing, lightweight luminosity, this mineral foundation delivers all-day radiance. Powered by SPF and antioxidants for protection from aging environmental stressors, it imparts sheer to medium coverage, smoothing and correcting any imperfections.
Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.
Designed for applying eyeliner and Eye Shadow near the lashline, also blends and contours to create a smokey effect.
A versatile powder blush brush, perfect for adding light shading and a color wash to cheeks.
Perfect your powder makeup application with this Powder Perfector brush, for use on face and body.
Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.
A multitasking domed Pro Kabuki brush for full coverage and all-over blending.
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
Glow Up Highlighter
1 × £38.00 
ghd chronos curve conical wand
1 × £179.00 Pro Kabuki Brush #101
1 × £45.00 
Smooth Surface Nourishing Duo
1 × £38.00 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
Oil Free SPF 40+ 50 ml
1 × £48.00 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 
Vita E Essential Cream 50 ml
1 × £51.20 
Contour/Highlight Brush #107
1 × £40.00 
Cosmic Blow-Dry Jelly
1 × £24.00 Subtotal: £543.20
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