• Oil Free Camouflage 3.1g – b07208c2e749dcfc5ba27aead7edec6e-imageOil Free Camouflage 3.1g – oil-free-camouflage-swatches

    Oil Free Camouflage 3.1g

    £37.00

    Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Retinol + Resurfacing Serum 30 ml – pdp_hero_retinol__resurfacing_serum

    Retinol + Resurfacing Serum 30 ml

    Original price was: £84.00.Current price is: £67.20.

    Formerly Known as: Tretinol 0.5%Powerfully smooths, tones and softens skin

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • NEW Sale! smooth surface nourishing duo

    Smooth Surface Nourishing Duo

    Original price was: £42.00.Current price is: £38.00.

    Save 57% on this brightening and nourishing power pairing exfoliator and moisturiser.

    Kit Includes:

    Pumpkin Enzyme Scrub: Travel Size – 22 ml
    Vita E Essential Cream: Travel Size – 22 ml

    Key Benefits:

    SMOOTHS: A blend of physical and chemical exfoliation helps improve skin’s texture and reduce the appearance of fine lines and pores.
    BRIGHTENS: A brightening complex boosts radiance and improves complexion clarity.
    SOOTHES: Caring, calming botanicals help heal and nourish stressed, dry, or inflamed skin.

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  • Sale! Vita E Essential Cream 50 ml – pdp_hero_vita_e_essential_cream_1Vita E Essential Cream 50 ml – vita_e-essntial

    Vita E Essential Cream 50 ml

    Original price was: £64.00.Current price is: £51.20.

    Soothing and replenishing essential moisture, this rich moisturizer is ideal for calming dry or inflamed complexions, with nourishing and nurturing antioxidants and botanicals.

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