• Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Luminous Brightening Concealer – pdp_hero_liquid_bright_concealerLuminous Brightening Concealer – luminous-brightening-concealer-lifestyle-2

    Luminous Brightening Concealer

    £39.00

    With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Luminous Liquid Foundation SPF 18 – pdp_hero_luminous-liquid-foundation-spf-18-aca-awardLuminous Liquid Foundation SPF 18 – luminous-liquid-foundation-spf-18-lifestyle-6

    Luminous Liquid Foundation SPF 18

    £65.00

    For longwearing, lightweight luminosity, this mineral foundation delivers all-day radiance. Powered by SPF and antioxidants for protection from aging environmental stressors, it imparts sheer to medium coverage, smoothing and correcting any imperfections.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Oil Free Camouflage 3.1g – b07208c2e749dcfc5ba27aead7edec6e-imageOil Free Camouflage 3.1g – oil-free-camouflage-swatches

    Oil Free Camouflage 3.1g

    £37.00

    Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Phyto-Active Firming Mask 60ml – pdp_hero_phyto-active_firming_mask_23_1Phyto-Active Firming Mask 60ml – phyto-active-firming-mask-stylized

    Phyto-Active Firming Mask 60ml

    Original price was: £68.00.Current price is: £54.40.

    Anti-aging facial mask that visibly lifts aging skin and boosts radiance

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  • Sale! Phyto-Calm Enzyme Mask 60 ml – pdp_hero_phyto-calm_enzyme_maskPhyto-Calm Enzyme Mask 60 ml – phyto-calm-enzyme-mask-2_1

    Phyto-Calm Enzyme Mask 60 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Gentle Enzyme Exfoliant. Supporting skin’s natural exfoliation, while conditioning and hydrating, this fruit acid and enzyme-infused treatment mask smooths, softens, and soothes skin, for reenergized renewal.

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  • Pressed Base – 2293ca17d8b08325fedc11353e415543-image_ef4e471d-a00f-4a8d-b0a7-68ca9344681dPressed Base – pressed-base-stylized-1_2

    Pressed Base

    £54.00

    Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Retinol + C Smoothing Peel Kit – pdp_hero_retinol_c_smoothing_peel_1Retinol + C Smoothing Peel Kit – retinol-_-c-smoothing-peel-beta-clarity-2

    Retinol + C Smoothing Peel Kit

    Original price was: £108.00.Current price is: £86.40.

    Pro-level retinol + vitamin C at-home peel kit, exfoliates, refines and brightens, smoothing and restoring skin’s radiance.

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  • Satin Cream Foundation – 53149d2182484c685ef55f4a74602794-imageSatin Cream Foundation – satin-cream-foundation-stylized

    Satin Cream Foundation

    £56.00

    Formerly Known as: Protective Liquid Foundation – Satin

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • Sale! Soothing Gel Mask – pdp_hero_sothing_gel_maskSoothing Gel Mask – soothing-gel-mask-stylized_2

    Soothing Gel Mask

    Original price was: £54.00.Current price is: £43.20.

    Sample Packet Size – Two-in-one exfoliating treatment mask provides ultimate skin clearing and draws out excess oil and impurities for a renewed, refreshed complexion.

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