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  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureTwo side-by-side headshots of a woman with straight, shoulder-length red hair in the "before" image, and wavy hair in the "after" image. Both images feature her wearing Airy Texture Spray.

    Airy Texture Spray

    Original price was: £29.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a dry texturizing spray to add volume & texture
    It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
    With heat protection up to 230°C
    The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.

  • Sale! A tall, white bottle of authentic beauty concept Amplify Cleanser for hair. The label is green with white text detailing the product ingredients and claims, including being free from sulfates and silicones.Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Amplify Mousse

    Original price was: £29.80.Current price is: £26.00.

    Free from conventional artificial film forming polymers and silicones
    It´s a lightweight, medium hold mousse that boosts body & volume
    It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.

  • A bottle of Body Goals Total Volume Foam. The container is sleek, cylindrical, with a black top and a label featuring golden accents. It holds 200ml (6.7 fl. oz.)A modern black and silver hairdryer with a sleek design, positioned next to a cylindrical bottle of Body Goals Total Volume Foam, both highlighted against a dark background with a warm, glowing light emanating from behind.

    Body Goals Total Volume Foam

    £18.95

    Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.

  • New ghd volume forever

    ghd Volume Forever Volumizing Blowdry Cream

    £24.00

    New ghd Volume Forever – Volumizing blowdry cream
    Up to 4x more volume¹ for 24-hour salon blow dries.

  • Sale!

    Hydrate Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

  • Sale! Three Hydrate Curl Enhancer are displayed on a curved platform: a hydrate curl enhancer jar, a spray bottle, and a tube, arranged from left to right, against a neutral background.

    Hydrate Curl Enhancer

    Original price was: £37.60.Current price is: £35.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

  • Sale! A tube of "Hydrate Lotion" against a white background, labeled for dry hair and skin, emphasizing natural ingredients, vegan formula, and free from silicones, parabens

    Hydrate Lotion

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale! Two cylindrical bottles of authentic beauty concept Nude Powder Spray, aligned vertically with brand info and ingredients visible on a plain white background. The bottles are peach-colored with white caps.

    Nude Powder Spray

    Original price was: £29.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

  • A sleek black aerosol can with a luxurious gold and black design, labeled "Pick Me Up- Root Lift Spray" with hair volume booster properties, marked as 120 ml or 4 oz.A ghd hair volumizing hot brush and a Pick Me Up- Root Lift Spray bottle illuminated by a spotlight against a dark background, emphasizing their sleek, black and gold designs.

    Pick Me Up- Root Lift Spray

    £18.95

    ghd Pick Me Up Root Lift Spray (100ml) is an effective boosting spray that works as the perfect ‘pick me up’ for limp & lifeless hair.

  • A tube of Rehab- Advanced Split End Therapy cream on a white background. The tube is gold with black text detailing the product benefits and size (100ml/3.4 fl. oz).

    Rehab- Advanced Split End Therapy

    £27.00

    ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System

  • Sale!

    Replenish Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

  • A black bottle with a gold label featuring "Sleek Talker Hair Styling Oil" contains 95 ml (3.2 fl oz) of Sleek Talker Hair Styling Oil. The design is simple and elegant.Professional black hair straightener and hair dryer by ghd, displayed against a dark background with a dramatic golden light highlighting the sleek design of both tools. A Sleek Talker Hair Styling Oil bottle is also.

    Sleek Talker Hair Styling Oil

    £27.00

    Meet ghd sleek talker – the wet to sleek styling oil that smooths, softens and protects hair to deliver beautiful, long-lasting results and a professional finish.