• Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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  • Sale! K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18K18 PEPTIDE PREPâ„¢ detox shampoo – UK200039227_K18_2

    K18 PEPTIDE PREPâ„¢ detox shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • Sale! Oil Control Emulsion 50ml – pdp_hero_oil_control_emulsion_1_1Oil Control Emulsion 50ml – oil-control-emulsion-stylized-recovered

    Oil Control Emulsion 50ml

    Original price was: £60.00.Current price is: £48.00.

    Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.

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  • Sale! Oil Free Moisturizer 50 ml – pdp_hero_oil_free_moisturizerOil Free Moisturizer 50 ml – oil_free_moisturizer_stylized-2

    Oil Free Moisturizer 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Delivers lightweight moisture with antioxidants, botanicals and essential hydrators to help balance and strengthen skin witho

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  • Sale! Oil Free SPF 40+ 50 ml – pdp_hero_oil_free_spf_40__1_1Oil Free SPF 40+ 50 ml – oil-free-spf-40-lifestyle_2

    Oil Free SPF 40+ 50 ml

    Original price was: £52.00.Current price is: £48.00.

    Protect against sun damage and aging environmental skin stressors with this weightless, invisible finish, oil-free antioxidant and hyaluronic acid infused broad spectrum SPF 40 sunscreen, now 100% mineral.

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  • Sale! Phyto-Active Conditioning Oil Drops 30ml – pdp_hero_phyto-active_conditioning_oil_dropsPhyto-Active Conditioning Oil Drops 30ml – phyto-active-conditioning-oil-drops-stylized

    Phyto-Active Conditioning Oil Drops 30ml

    Original price was: £72.00.Current price is: £57.60.

    Phyto-Active Conditioning Oil Drops 0.43oz GWP

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  • Sale! Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2Phyto-Active Eye Serum 15 ml – phyto-active-eye-serum-stylized

    Phyto-Active Eye Serum 15 ml

    Original price was: £94.00.Current price is: £75.20.

    A super lightweight age-defying eye serum treatment, it targets the appearance of fine lines, dark circles, and puffiness. Firming, hydrating, and protecting with plant stem cells, peptides, and marine extracts it delivers an instant lifted effect and boosted brightness.

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  • Sale! Phyto-Active Firming Serum 30 ml – pdp_hero_phyto-active_firming_serum

    Phyto-Active Firming Serum 30 ml

    Original price was: £152.00.Current price is: £130.00.

    Formerly Known as: Cyto-luxe SerumSmooths the appearance of expression lines

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  • Sale! Phyto-Calm Aloe Hydrator 50 ml – pdp_hero_phyto-calm_aloe_hydratorPhyto-Calm Aloe Hydrator 50 ml – phyto-calm-hydrator-3

    Phyto-Calm Aloe Hydrator 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Formerly Balancing Moisture Remedy. Soothing and hydrating, diminishing hyperpigmentation, and providing antioxidant protection, this restorative moisturizer features an elevated blend of botanicals and aloe vera for a comforted, calmed complexion.

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  • Sale! Phyto-Calm Flower Mist 118 ml – pdp_hero_phyto-calm_flower_mistPhyto-Calm Flower Mist 118 ml – phyto-calm-mist

    Phyto-Calm Flower Mist 118 ml

    Original price was: £46.00.Current price is: £36.80.

    Formerly Calming Flower Mist. Calm and quench any reactive skin moments, while boosting moisture levels and toning skin with this nourishing flower-infused mist, powered by skin-soothing rose water and chamomile.

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  • Sale! Replenish Cleanser

    Replenish Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Restorative Cream 50 ml – pdp_hero_restorative_cream_2Restorative Cream 50 ml – restorative-cream-stylized

    Restorative Cream 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Deliver deep, lasting moisture to dry, dehydrated skin, with this rich, nourishing day cream. Restoring and repairing skin, while protecting it against signs of aging and environmental stress, this restorative face cream is powered by squalane and superfruit complex for soothed, calmed complexions.

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  • Sale! Revitalize Eye Care Duo – Holiday2023_RevitalizeEyeCareDuo-scaled-1Phyto-Active Eye Serum 15 ml – pdp_hero_phyto-active_eye_serum_2

    Revitalize Eye Care Duo

    Original price was: £63.00.Current price is: £50.40.

    Your best night’s beauty sleep in one handy kit, de-puff, firm, and brighten eyes with this Eye Treatment Duo.

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • NEW Sale! smooth surface nourishing duo

    Smooth Surface Nourishing Duo

    Original price was: £42.00.Current price is: £38.00.

    Save 57% on this brightening and nourishing power pairing exfoliator and moisturiser.

    Kit Includes:

    Pumpkin Enzyme Scrub: Travel Size – 22 ml
    Vita E Essential Cream: Travel Size – 22 ml

    Key Benefits:

    SMOOTHS: A blend of physical and chemical exfoliation helps improve skin’s texture and reduce the appearance of fine lines and pores.
    BRIGHTENS: A brightening complex boosts radiance and improves complexion clarity.
    SOOTHES: Caring, calming botanicals help heal and nourish stressed, dry, or inflamed skin.

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