• Dual Brow/Liner Brush #309 – pdp_hero_309_dual_brow_liner_1660b817-0fc0-4457-b8bb-6ffed0735e5e

    Dual Brow/Liner Brush #309

    £26.00

    Precision redefined, this Dual Brow/Liner brush is everything you need to fill brows and line eyes like a pro.

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  • Dual Fiber Cheek Brush #203 – pdp_hero_203_dual_fiber_cheek_e1a5f7a9-c8ae-4692-acf5-4de310eb9e0e

    Dual Fiber Cheek Brush #203

    £38.00

    With innovative dual fibers, this versatile pro-favorite brush is the go-to for any complexion effects from an airbrushed glow on cheeks to foundation application.

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  • Dual Fiber Cheek- Limited Edition – Holiday2023_MiniDualFiberCheekBrushOrnament-scaled-1

    Dual Fiber Cheek- Limited Edition

    £28.00

    The perfect multitasking mini makeup brush for mineral foundation or blush application while on the go. For the most effortless foundation or blush application every time, meet the mini Dual Fiber Cheek Brush. Designed by artists to boost your artistry skills, this vegan brush delivers smooth, lightweight application of liquid and powder foundations or blush,…

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  • Dual Fiber Eye Brush #304 – pdp_hero_304_dual_fiber_eye_6e6f7353-ecf0-4d8a-bc32-685f98ebdb05

    Dual Fiber Eye Brush #304

    £26.00

    Brush up on your precision placement and build lightweight layers with this pro-level Dual Fiber Eye brush.

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  • Dual Fiber Face Brush #104 – pdp_hero_104_dual_fiber_face_20825817-158e-4430-a0e2-4c252b2a9b74

    Dual Fiber Face Brush #104

    £43.00

    For lightweight makeup application and an effortless airbrushed finish, the Dual Fiber Face brush is a must-have in your kit.

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  • Dual Foundation/Camouflage Brush #109 – pdp_hero_109_dual_foundation_camouflage_2cc187c2-dfe2-49d4-afba-33a9f6f3b2a5

    Dual Foundation/Camouflage Brush #109

    £43.00

    Expertly conceal everything from the smallest detail to larger surface areas with this dual-ended must-have Dual Foundation/Camouflage brush.

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  • Eye Base Brush #301 – pdp_hero_301_eye_base

    Eye Base Brush #301

    £28.00

    Your go-to Eye Base brush, it’s perfect for creating precision placement of eyeshadow across the lid.

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  • Sale! Flat-top Kabuki Brush #105 – pdp_hero_105_flat-top-kabuki

    Flat-top Kabuki Brush #105

    Original price was: £40.00.Current price is: £35.00.

    Buff, blend, and stipple any foundation formulation with this best-selling Flat-top Kabuki brush.

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  • Flat-top Kabuki Traveller Brush #106 – pdp_hero_106_flat_top_kabuki_traveller

    Flat-top Kabuki Traveller Brush #106

    £39.00

    A travel-size version of our best-selling Flat-top Kabuki brush, perfect for on-the-go touch ups.

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  • Full Cover Camouflage Brush #110 – pdp_hero_110_full_coverage_camouflage

    Full Cover Camouflage Brush #110

    £30.00

    Maximum coverage with an invisible finish, achieve perfect precision and flawless blending with this Full Coverage Camouflage brush.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Hero Brush Set – Holiday2023_HeroBrushSet-scaled-1Tapered Setting Powder Brush #103 – pdp_hero_103_tapered_setting_powder

    Hero Brush Set

    £62.00

    Save 70% with five high-performance, vegan makeup brushes, perfect for gifting or to brush up on your own makeup artistry. From foundation to eyes, discover the five go-to brushes for creating a flawless look with this Hero Brush Set. Offering pro-level precision, seamless blending, and endless effects to get the most from your makeup, the…

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18K18 DAMAGE SHIELD pH protective shampoo – UK200048602_K18_2

    K18 DAMAGE SHIELD pH protective shampoo

    Original price was: £39.00.Current price is: £28.00.

    A colour-safe, protective shampoo to maintain hair health + strength
    A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

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