Shop All Brands

Showing 1–16 of 17 results

  • Sale! A tall, white bottle of authentic beauty concept Amplify Cleanser for hair. The label is green with white text detailing the product ingredients and claims, including being free from sulfates and silicones.Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesA beige bottle of "Deep Cleansing Shampoo" surrounded by scattered black rice grains on a white background, emphasizing natural ingredients. The label promotes authenticity and beauty derived from simplicity.

    Deep Cleansing Shampoo

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

  • Sale! Two authentic beauty concept hair care products displayed against a white background. On the left, a tall white bottle labeled "Detoxifying Scalp Mud" and on the right, a short white jar labeled "Balancing Potion".

    Detoxifying Scalp Mud and Balancing Potion

    Original price was: £40.50.Current price is: £40.00.

    Free from silicones
    It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
    Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
    It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
    Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £29.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

  • Sale! authentic beauty concept Glow Cleanser for coloured hairauthentic beauty concept Glow Cleanser for coloured hair and conditioner features

    Glow Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

  • Sale! authentic beauty concept Glow Mask for coloured hairauthentic beauty concept Glow Mask for coloured hair

    Glow Mask

    Original price was: £40.40.Current price is: £40.00.

    Free from parabens & silicones
    It’s an intense mask preserving coloured hair from root to tip
    Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
    Behenoyl PG-Trimonium Chloride takes away the fly-aways.

  • Sale! authentic beauty concept Glow Spray Serumauthentic beauty concept Glow Spray Serum

    Glow Spray Serum

    Original price was: £41.50.Current price is: £40.00.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

  • Sale!

    Hydrate Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

  • Sale! A tube of "Hydrate Lotion" against a white background, labeled for dry hair and skin, emphasizing natural ingredients, vegan formula, and free from silicones, parabens

    Hydrate Lotion

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

  • Sale!

    Hydrate Mask

    Original price was: £40.50.Current price is: £40.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

  • Sale!

    Hydrate Smoothing Serum

    Original price was: £37.60.Current price is: £35.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £37.60.Current price is: £35.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

  • Sale!

    Replenish Balm

    Original price was: £29.80.Current price is: £28.00.

    Free from parabens & silicones
    It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
    It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
    Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.

  • Sale!

    Replenish Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.