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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesA beige bottle of "Deep Cleansing Shampoo" surrounded by scattered black rice grains on a white background, emphasizing natural ingredients. The label promotes authenticity and beauty derived from simplicity.

    Deep Cleansing Shampoo

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £29.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

  • Sale! authentic beauty concept Glow Cleanser for coloured hairauthentic beauty concept Glow Cleanser for coloured hair and conditioner features

    Glow Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

  • Sale!

    Hydrate Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

  • Sale!

    Replenish Cleanser

    Original price was: £27.75.Current price is: £27.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a nourishing cleanser that cleanses damaged & treated hair
    It cleanses treated, damaged or fragile hair and strengthens the hair fibre
    Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The formula with Hydrolyzed Soy Protein smoothens the hair fibre.