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A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Smoothing conditioner detangles + protects from daily damage
A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDE™ helps replenish hair during washing.
With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.
For longwearing, lightweight luminosity, this mineral foundation delivers all-day radiance. Powered by SPF and antioxidants for protection from aging environmental stressors, it imparts sheer to medium coverage, smoothing and correcting any imperfections.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
For up to 3x faster⁸ high-definition results:
Our most awarded straightener with:
• 3x faster² styling
• One stroke high-definition results that last 24hrs³
• 2x less frizz, easy-glide styling⁷ and up to 85% more shine⁸
• Optimum styling temperature 185˚C
• Includes exclusive accessories (worth £65)
The first 2-in-1 wet to dry hot air styler¹
Transforms hair from wet to styled
No heat damage³
Includes luxury vanity case², ghd the All Rounder paddle brush and ghd Sleek Talker styling oil (worth £161)
Our 1st professional hot brush
• Tames and smooths dry hair quickly & effortlessly
• The brush that broke the internet
• Includes exclusive accessories (worth £65)
Hydrate Lotion
1 × £28.00 
Powder Blush Brush #202
3 × £38.00 
Glow Mask
1 × £34.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Phyto-Calm Aloe Hydrator 50 ml
1 × £48.00 
Bio-Renew EGF Eye Cream
1 × £100.00 
Smooth Surface Nourishing Duo
2 × £38.00 
Phyto-Active Eye Serum 15 ml
1 × £75.20 
Phyto-Active Firming Mask 60ml
1 × £54.40 
Beta-Clarity Clear Skin Cleanser 200 ml
1 × £43.20 
Clarify + Balance Travel Set
1 × £64.00 
Curls Gone Wild
1 × £22.00 
Flat-top Kabuki Brush #105
1 × £35.00 
BLONDME Bond Repair Purple Shampoo 300ml
1 × £18.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 
HA-Revive Hyaluronic Drops 30 ml
1 × £76.80 
Vita E Essential Cream 50 ml
1 × £51.20 
Gentle Makeup Remover Wipes
2 × £26.00 
Dual Fiber Face Brush #104
1 × £43.00 
Dual Fiber Cheek- Limited Edition
2 × £28.00 
Detangling Comb
1 × £8.00 
Flat-top Kabuki Traveller Brush #106
1 × £39.00 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
Retinol + C Smoothing Peel Kit
1 × £86.40 
Pumpkin Enzyme Scrub 60 ml
1 × £40.00 
Dramatic Ending Smooth and Finish Serum
1 × £18.95 
ghd chronos curve conical wand
1 × £179.00 Subtotal: £1,476.55
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