• Pressed Base – 2293ca17d8b08325fedc11353e415543-image_ef4e471d-a00f-4a8d-b0a7-68ca9344681dPressed Base – pressed-base-stylized-1_2

    Pressed Base

    £54.00

    Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.

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  • NEW Sale! ghd rehab damaged hair repairer 01 1000x1000ghd rehab leave in 07 1000x1000

    Rehab Damaged Hair Repairer Spray

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hair strengthening treatment to repair & protect

    With up to 99% less hair breakage
    Instantly stronger hair
    Transformative results on damaged hair: stronger & softer with shine

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  • NEW Sale! Rehab Dry Hair Nourisher Creamghd rehab leave in 08 1000x1000

    Rehab Dry Hair Nourisher Cream

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hydrating hair treatment to nourish:

    3x less frizz
    Instantly smoother hair
    Transformative results on dry & damaged hair: softer, smoother² & moisturised

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  • NEW Sale! rehab fine hair thicknerrehab fine hair thickner

    Rehab Fine Hair Thickener Spray

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in treatment thickening treatment spray for fine hair:

    Strand thickening effect: boost diameter
    Instantly thicker & fuller hair
    Transformative results on fine & thin hair: thicker & fuller with shine

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  • NEW Sale! rehab split end sealer creamrehab split end sealer cream

    Rehab Split End Sealer Cream

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in split end treatment to repair & protect

    Seals split ends for up to 10 washes
    Instantly stronger & healthier feeling hair
    Transformative results on damaged hair with brittle ends

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  • Sale! Rehab- Advanced Split End Therapy – rehab_1Rehab- Advanced Split End Therapy – rehad-plat

    Rehab- Advanced Split End Therapy

    Original price was: £27.00.Current price is: £24.00.

    ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System

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  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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  • Satin Cream Foundation – 53149d2182484c685ef55f4a74602794-imageSatin Cream Foundation – satin-cream-foundation-stylized

    Satin Cream Foundation

    £56.00

    Formerly Known as: Protective Liquid Foundation – Satin

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  • Sale! Sensorial Cream Scrub – abc_sensorial_cream_scrubSensorial Cream Scrub – ABC-Sensorial-Scrub-Cream

    Sensorial Cream Scrub

    Original price was: £41.70.Current price is: £34.00.

    It’s a gently-exfoliating creamy scrub for scalp, body & face

    Free from silicones & artificial colourants
    For scalp, body & face
    Detoxifying scrub that removes impurities & residues
    Gently exfoliates scalp and skin leaving it deeply cleansed
    Balances the moisture level of the skin
    The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin.

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  • Sale! Shaping Cream – ABC-Shaping-CreamShaping Cream – ABC-Shaping-Cream-features

    Shaping Cream

    Original price was: £30.80.Current price is: £24.00.

    Free from artificial waxes
    It’s a styling cream with flexible hold without overburdening
    It helps to dress out and defines natural textures and lived in looks. It gives shapeable flexible hold and accentuates the natural hair structure without overburdening
    With heat protection up to 230°
    Created with natural Japan Wax, Shea Butter and an ECOCERT® emollient.

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  • Shiny Ever After- Final Shine Spray – shiny-ever-after-Shiny Ever After- Final Shine Spray – shiny-ever-after-2

    Shiny Ever After- Final Shine Spray

    £18.95

    For a truly professional and flawless finish to your style, discover ghd shiny ever after – final shine spray.

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  • Sale! Sleek Talker Hair Styling Oil – Sleep-TalkerSleek Talker Hair Styling Oil – sleek-oil-and-duet

    Sleek Talker Hair Styling Oil

    Original price was: £35.00.Current price is: £27.00.

    Meet ghd sleek talker – the wet to sleek styling oil that smooths, softens and protects hair to deliver beautiful, long-lasting results and a professional finish.

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  • Sale! Solid Pomade

    Solid Pomade

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes and artificial colourant
    It’s a solid, yet flexible pomade for medium hold & shine
    It gives moldable texture, flexible control and holds style in place
    A special combination of emulsifying agents and Glycerin leads to a medium hold pomade with a light shine finish.

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  • Straight On- Straight & Smooth Spray – straight-on-Straight On- Straight & Smooth Spray – straight-on-2

    Straight On- Straight & Smooth Spray

    £18.95

    Style your dream sleek look with ghd Straight On – Straight & Smooth Spray.

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