• Hero Brush Set – Holiday2023_HeroBrushSet-scaled-1Tapered Setting Powder Brush #103 – pdp_hero_103_tapered_setting_powder

    Hero Brush Set

    £62.00

    Save 70% with five high-performance, vegan makeup brushes, perfect for gifting or to brush up on your own makeup artistry. From foundation to eyes, discover the five go-to brushes for creating a flawless look with this Hero Brush Set. Offering pro-level precision, seamless blending, and endless effects to get the most from your makeup, the…

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Lip Gloss - 4.4 ml – pdp_hero_lip_gloss_belovedLip Gloss - 4.4 ml – gloss-4

    Lip Gloss – 4.4 ml

    £26.00

    Longwearing, conditioning lip gloss in a balmy, high-shine, non-sticky finish, loaded with hydrators and antioxidants, to protect while adding that color. For a conditioning, nourishing, silky lip color with a high-shine finish, look to our luxurious Gloss lineup. With all the lip-loving benefits of a balm, these lip glosses are infused with elevated hydrators including…

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  • Petite Smudge Brush #307 – pdp_hero_307_petite_smudge

    Petite Smudge Brush #307

    £26.00

    Designed for applying eyeliner and Eye Shadow near the lashline, also blends and contours to create a smokey effect.

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  • Powder Blush Brush #202 – pdp_hero_202_powder_blush

    Powder Blush Brush #202

    £38.00

    A versatile powder blush brush, perfect for adding light shading and a color wash to cheeks.

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  • Powder Perfector Brush #102 – pdp_hero_102_powder_perfector

    Powder Perfector Brush #102

    £40.00

    Perfect your powder makeup application with this Powder Perfector brush, for use on face and body.

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  • Pro Kabuki Brush #101 – pdp_hero_101_pro_kabuki

    Pro Kabuki Brush #101

    £45.00

    A multitasking domed Pro Kabuki brush for full coverage and all-over blending.

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  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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  • NEW Sale! screenshot 2025 09 05 at 17.35.39screenshot 2025 09 05 at 17.19.42

    Replenish Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Replenish Cleanser 300 ml and

    1x Authentic Beauty Concept Replenish Conditioner 250 ml.

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  • Sale! Replenish Spray Conditioner

    Replenish Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner for damaged hair
    It nourishes damaged & treated hair
    The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.

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  • Tapered Setting Powder Brush #103 – pdp_hero_103_tapered_setting_powder

    Tapered Setting Powder Brush #103

    £42.00

    Put the finishing touch to your look with this Tapered Setting Powder Brush for even distribution and a smooth, seamless finish.

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  • Sale! Treatment Room Mask Brush - Large – mask_brush_center

    Treatment Room Mask Brush – Large

    Original price was: £10.00.Current price is: £8.00.

    Our filled Glo Skin Beauty Brush Belt contains 28 pockets

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