• Sale! Hydra-Bright AHA Hydrator 50 ml – pdp_hero_hydra-bright_aha_hydratorHydra-Bright AHA Hydrator 50 ml – hydra-bright-aha-hydrator-stylized

    Hydra-Bright AHA Hydrator 50 ml

    Original price was: £64.00.Current price is: £51.20.

    Lightweight, illuminating treatment moisturizer targets a brighter, smoother complexion, with vitamin C, lactic acid, and mineral luminosity complex to hydrate, illuminate, and reenergize radiance.

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  • Sale! Hydra-Bright Alpha Arbutin Drops 30 ml – pdp_hero_hydra-bright_alpha_arbutin_dropsHydra-Bright Alpha Arbutin Drops 30 ml – hydra-bright-alpha-arbutin-drops-stylized

    Hydra-Bright Alpha Arbutin Drops 30 ml

    Original price was: £70.00.Current price is: £56.00.

    Sample packette of Hydra-Bright Alpha Arbutin Drops

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  • Sale! Hydra-Bright Eye Cream – Hydra-BrightEyeCream_noshadow_2-scaled-1Hydra-Bright Eye Cream – hydra-bright-eye-cream-stylized

    Hydra-Bright Eye Cream

    Original price was: £54.00.Current price is: £43.20.

    Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.

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  • Sale! Hydra-Bright Polishing Cleanser 42 g – pdp_hero_hydra-bright_polishing_cleanser_fkaHydra-Bright Polishing Cleanser 42 g – hydra-bright-polishing-cleanser-stylized-small

    Hydra-Bright Polishing Cleanser 42 g

    Original price was: £54.00.Current price is: £43.20.

    Targeting texture and tone, this polishing foam cleanser brightens and smooths. Powered by salicylic acid, eco-friendly jojoba beads, and botanical brighteners, its dual action exfoliation reveals your most refreshed radiance and complexion clarity.

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  • Sale! Hydra-Bright Pro 5 Liquid Exfoliant 60 ml – pdp_hero_hydra-bright_pro_5_liquid_exfoliantHydra-Bright Pro 5 Liquid Exfoliant 60 ml – hydra-bright-pro-5-liquid-exfoliant-stylized2

    Hydra-Bright Pro 5 Liquid Exfoliant 60 ml

    Original price was: £62.00.Current price is: £49.60.

    Clinically-proven to smooth, refine, and brighten skin with a unique blend of five alpha hydroxy acids and poly hydroxy acid.

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  • Sale! Hydra-Bright Vitamin C Drops 30ml – pdp_hero_hydra-bright_vitamin_c_drops_fka_d0abb67e-cc8c-449d-8017-0322b4b55f14Hydra-Bright Vitamin C Drops 30ml – hydra-bright-vitamin-c-drops-stylized_8d39733a-5e2e-49a7-b5c4-5daceebc6194

    Hydra-Bright Vitamin C Drops 30ml

    Original price was: £134.00.Current price is: £117.00.

    Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Lip Gloss - 4.4 ml – pdp_hero_lip_gloss_belovedLip Gloss - 4.4 ml – gloss-4

    Lip Gloss – 4.4 ml

    £26.00

    Longwearing, conditioning lip gloss in a balmy, high-shine, non-sticky finish, loaded with hydrators and antioxidants, to protect while adding that color. For a conditioning, nourishing, silky lip color with a high-shine finish, look to our luxurious Gloss lineup. With all the lip-loving benefits of a balm, these lip glosses are infused with elevated hydrators including…

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  • Sale! Microbiome Restoring PM Moisturizer – pdp_hero_microbiome_restoring_pm_moisturizerMicrobiome Restoring PM Moisturizer – microbiome-restoring-pm-mosirutizer-f_bs-1500x1500-1

    Microbiome Restoring PM Moisturizer

    Original price was: £66.00.Current price is: £52.80.

    Advanced nighttime gel treatment cream targets breakout-prone skin, delivering deep overnight hydration and enhanced clarity, with a transformative microbiome-restoring complex.

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  • Sale! Night Repair Power Duo – Holiday2023_NightRepairPowerDuo-scaled-1

    Night Repair Power Duo

    Original price was: £63.00.Current price is: £50.40.

      Save 49% with this age-defying overnight duo featuring retinol, glycolic acid, and vegan EGF (epidermal growth factor) and wake up to radically renewed radiance. Supercharge your overnight skin repair with this Night Repair Power Duo. Featuring travel sizes of our best-selling retinol and BHA serum, Beta-Clarity BHA Drops and award-winning vegan EGF serum, Bio-Renew…

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  • Sale! Oil Control Emulsion 50ml – pdp_hero_oil_control_emulsion_1_1Oil Control Emulsion 50ml – oil-control-emulsion-stylized-recovered

    Oil Control Emulsion 50ml

    Original price was: £60.00.Current price is: £48.00.

    Hydrate and moisturize skin without weighing it down with this purifying and mattifying next-generation moisturizer. Powered by hyaluronic acid, barrier-boosting probiotics, and microsponge technology for a balanced complexion and healthy microbiome.

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  • Sale! Oil Free Moisturizer 50 ml – pdp_hero_oil_free_moisturizerOil Free Moisturizer 50 ml – oil_free_moisturizer_stylized-2

    Oil Free Moisturizer 50 ml

    Original price was: £60.00.Current price is: £48.00.

    Delivers lightweight moisture with antioxidants, botanicals and essential hydrators to help balance and strengthen skin witho

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