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Lightweight professional hairdryer with Aeroprecis™ Technology for ultimate styling control and 30% more shine¹ – Includes luxury wash bag (worth £20)
Limited Edition Gift set ghd helios™ professional hair dryer and wash bag in Icy Blue
A fast, lightweight hairdryer with advanced technology for precise styling, a reduced drying time and sleek results.
Styling in half the time¹. Ideal for straightening long, thick and curly hair with 80% more shine² – Includes exclusive accessories (worth £47.95)
Includes a ghd heat-resistant bag⁵ and the ghd all-rounder paddle brush
A wide-plate styler with dual-zone technology for consistent heat distribution, perfect for long, thick or curly hair.
Style long, thick or curly hair in half the time* with the new ghd max styler – featuring 70% larger plates** to ensure perfectly sleek results from root to tip.
Cult classic hair straighteners re-imagined, offering sleek and shiny styles with ease.
185°C temperature for optimum styling
Single-zone technology™
Round barrel
Updated ghd interface
Professional length 2.7m cable
Universal voltage
Automatic sleep mode after 30 minutes
30 second heat up time
The ghd platinum+ is the ultimate smart hair straightener that predicts your hair’s needs.
Featuring ultra-zone™ predictive technology guaranteed to deliver consistent, professional results. Superior ceramic technology and advanced sensors read your hair type and styling speed and adjusts the power to maintain the perfect styling temperature at 185ºC
Good things DO come in small packages.
ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.
Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag
A cordless tool that is perfect for on-the-go use, providing 20 minutes of styling with dual-zone technology.
Launched 25th April 2025!
New professional triple barrel waver always ensures the optimum styling temperature of 185˚C:
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Free from parabens & silicones
It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
It preserves the colour and moisturises the coloured hair
Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Glyceryl Stearate adds a soft and smooth product appearance.
Discover the new Authentic Beauty Concept Gift Set.
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
Free from parabens & silicones
It’s an intense mask preserving coloured hair from root to tip
Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
Behenoyl PG-Trimonium Chloride takes away the fly-aways.
It’s a multi-benefit sprayable hair serum:
Free from parabens & silicones
It’s a multi-benefit sprayable serum
It preserves coloured hair and enhances colour longevity
With heat protection up to 230°C
Provides intense shine and protects hair from negative effects of UV-exposure
This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.
Clarify + Balance Travel Set
1 × £64.00 
Makeup Blender Sponge + Travel Case
1 × £22.00 
Soothing Gel Mask
2 × £43.20 
GlyPro Retinol Drops 30 ml
1 × £59.20 
Phyto-Active Firming Serum 30 ml
1 × £130.00 
Champagne Highlight Duo
1 × £49.00 
GlyPro AHA Resurfacing Cleanser 200 ml
1 × £43.20 
Hydra-Bright AHA Glow Peel
1 × £86.40 
HA-Revive Hyaluronic Hydrator 50 ml
2 × £67.20 
Lash Primer - Thickener & Conditioner 7 ml
1 × £26.00 
Smooth Surface Nourishing Duo
2 × £38.00 
Amplify Mousse
1 × £26.00 
Charcoal Detox Mask 60ml
3 × £43.20 
Time to Shine- Cool Collection
1 × £55.00 
Purifying Gel Cleanser 200 ml
1 × £35.20 
Tapered Setting Powder Brush #103
2 × £42.00 
Oil Free SPF 40+ 50 ml
3 × £48.00 
Night Repair Power Duo
1 × £50.40 
Barrier Balm 15 ml
2 × £16.00 
Flat-top Kabuki Traveller Brush #106
2 × £39.00 
Dual Brow/Liner Brush #309
2 × £26.00 
BHA Clarifying Gel Moisturizer
2 × £49.60 
Bio-Renew EGF Neck Cream
1 × £99.00 
GlyPro AHA Resurfacing Peel Kit
1 × £86.40 
Clear Skin Hydration Duo - Travel Size
1 × £36.80 
C-Shield Eye Restore Hydrator 15 ml
1 × £43.20 
Hydra-Bright Polishing Cleanser 42 g
1 × £43.20 
Phyto-Active Conditioning Oil Drops 30ml
1 × £57.60 
Water Resistant Mascara Black 10 ml
1 × £28.00 
Pumpkin Enzyme Scrub 60 ml
1 × £40.00 
C-Shield Anti-Pollution Drops 30 ml
2 × £99.00 
Bio-Renew EGF Cream
1 × £150.00 
Hydra-Bright AHA Hydrator 50 ml
1 × £51.20 
Phyto-Calm Enzyme Mask 60 ml
1 × £43.20 
Angled Definer Brush #302
1 × £26.00 
Body Goals Total Volume Foam
1 × £18.95 
Flat-top Kabuki Brush #105
1 × £35.00 
Amplify Limited Edition Gift Set 2025
1 × £55.00 
Bio-Renew EGF Drops 30ml
1 × £128.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Oil Free Tinted Primer - Light Medium 30ml
1 × £54.00 
Oil Free Tinted Primer - Medium Deep 30ml
1 × £54.00 
Hydra-Bright Vitamin C Drops 30ml
1 × £117.00 Subtotal: £2,954.55
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