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Correct and conceal any tone or textural concerns with this effortless, versatile oil-free concealer. Soothing and protecting skin with anti-aging antioxidants, this buildable formulation offers a skin-finish effect.
A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.
Pro-level black eyeliner precision in a creamy, glide-on formula, perfect for tight-lining eyes or smudging to create a smokey effect. With its ultra-fine high-definition liner tip and shaping spoolie brush, the Precise Micro Browliner is everything you need to shape, sculpt, and balance your eyebrows like a pro. Creating a micro-bladed effect, the micro-tip brow…
Line, define, and blend your eyeliner with this talc-free antioxidant mineral eye pencil. A silky, pigment-rich precision liner, it comes with an artist’s blending point for endless effects.
Longwearing lip liner pencil that glides on effortlessly, infused with antioxidant protection for precision color and definition.
Our top seller, this award-winning foundation delivers unsurpassed coverage that nourishes, corrects and protects.
Heat-activated leave-in hair strengthening treatment to repair & protect
With up to 99% less hair breakage
Instantly stronger hair
Transformative results on damaged hair: stronger & softer with shine
Heat-activated leave-in hydrating hair treatment to nourish:
3x less frizz
Instantly smoother hair
Transformative results on dry & damaged hair: softer, smoother² & moisturised
Heat-activated leave-in treatment thickening treatment spray for fine hair:
Strand thickening effect: boost diameter
Instantly thicker & fuller hair
Transformative results on fine & thin hair: thicker & fuller with shine
Heat-activated leave-in split end treatment to repair & protect
Seals split ends for up to 10 washes
Instantly stronger & healthier feeling hair
Transformative results on damaged hair with brittle ends
ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.
New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
New for 2025
For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Clear Skin Hydration Duo - Travel Size
1 × £36.80 
Hydra-Bright AHA Glow Peel
1 × £86.40 
Lash Primer - Thickener & Conditioner 7 ml
1 × £26.00 
HA-Revive Hyaluronic Hydrator 50 ml
1 × £67.20 
Radiant Spa Day Kit
1 × £47.20 
Retinol + C Smoothing Peel Kit
1 × £86.40 
BLONDME Bond Repair Nourishing Mask 200ml
1 × £18.00 
Bio-Renew EGF Eye Cream
1 × £100.00 
Eye Base Brush #301
1 × £28.00 
GlyPro AHA Resurfacing Cleanser 200 ml
1 × £43.20 
Time to Shine - Gloss Duo
1 × £22.00 
Deep Cleansing Shampoo
1 × £24.00 
Crayon Sharpener
1 × £12.00 Subtotal: £597.20
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