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It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
Reverse hair damage with the K18 Leave-in Molecular Repair Hair Mask, a leave-in treatment mask designed to restore the hair in just four minutes.
For all hair types.
Bleach + Colour
Heat
Chemical Services
Mechanical Styling
A colour-safe clarifying shampoo formulated with K18PEPTIDE™.
A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDE™ to nourish hair while removing buildup for a clean, healthy hair canvas.
A colour-safe clarifying shampoo formulated with K18PEPTIDE™.
A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDE™ to nourish hair while removing buildup for a clean, healthy hair canvas.
Enhance your self-care routine with the luxurious Authentic Beauty Concept Memento Candles. Crafted with vegan soy wax, these candles are perfect for relaxation, mindfulness, and creating a calming home ambience.
Available in five indulgent scents.
Light up and unwind with the soothing scents of Authentic Beauty Concept.
For up to 3x faster⁸ high-definition results:
Our most awarded straightener with:
• 3x faster² styling
• One stroke high-definition results that last 24hrs³
• 2x less frizz, easy-glide styling⁷ and up to 85% more shine⁸
• Optimum styling temperature 185˚C
• Includes exclusive accessories (worth £65)
The first 2-in-1 wet to dry hot air styler¹
Transforms hair from wet to styled
No heat damage³
Includes luxury vanity case², ghd the All Rounder paddle brush and ghd Sleek Talker styling oil (worth £161)
Mini All-Rounder Paddle Brush
1 × £14.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Dual Fiber Eye Brush #304
1 × £26.00 
ghd Curve® Classic Thin Wand
1 × £117.00 
NEW GHD GLIDE HOT BRUSH FESTIVE GIFT SET IN BLACK (WORTH £244)
1 × £179.00 
Hydrating Primer
2 × £44.00 
Phyto-Active Firming Serum 30 ml
2 × £130.00 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 
Loose Matte Finishing Powder
1 × £43.00 
Narrow Dressing brush
1 × £15.00 
Powder Perfector Brush #102
1 × £40.00 Subtotal: £853.20
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