• Sale! Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-3Glow Spray Serum – authentic-beauty-concept-glow-spray-serum-200ml-1

    Glow Spray Serum

    Original price was: £42.75.Current price is: £36.00.

    It’s a multi-benefit sprayable hair serum:

    Free from parabens & silicones
    It’s a multi-benefit sprayable serum
    It preserves coloured hair and enhances colour longevity
    With heat protection up to 230°C
    Provides intense shine and protects hair from negative effects of UV-exposure
    This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • Sale! Gritty Wax Paste – ABC-Gritty-wwax-pasteauthentic beauty concept Gritty Wax Paste

    Gritty Wax Paste

    Original price was: £28.60.Current price is: £22.00.

    Free from artificial waxes like Microcrystalline Wax, Petrolatum, silicones or paraffin oils
    It’s a wax paste with longlasting strong hold & semi-matte finish
    It creates strong hold, long lasting style control, dry texture effects and a slightly tousled, semi-matte finish. Furthermore, it supports shape and separation featuring the natural mineral Kaolin for a gritty effect.
    Created with a combination of Sunflower Wax, Olive Oiland Sal Tree Extract as well as Ricinus Oil, Carnauba Waxand an ECOCERT® emollient.

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  • Sale! Hand & Hair Light Cream – ABC-Hand-Hair-Creamauthentic beauty concept Hand & Hair Light Cream

    Hand & Hair Light Cream

    Original price was: £26.35.Current price is: £22.00.

    Free from parabens & silicones
    It’s a light cream that nourishes and protects skin & hair
    It has a ‘barely-there’ texture and absorbs instantly
    It gives a smooth feeling on damp or dry hair.
    It can also be massaged into skin for a calming hand massage.
    The formula with Bakuchiol is lightweight with a ‘barely-there’ texture. It nourishes and protects skin and hair, for hairdresser-proven, beautifully touchable results.

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Authentic Beauty Concept - Indulging Fluuid OilAuthentic Beauty Concept - Indulging Fluuid Oil

    Indulging Fluid Oil

    Original price was: £40.70.Current price is: £38.00.

    Free from parabens & silicones
    It’s a multitasking oil with blow-dry protection that smoothens frizz
    It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
    A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.

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  • Sale! K18 molecular repair hair oil – UK200039228_K18K18 molecular repair hair oil – UK200049207_K18_5

    K18 molecular repair hair oil

    Original price was: £65.00.Current price is: £46.00.

    A colour-safe clarifying shampoo formulated with K18PEPTIDE™.

    A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.

    • pH optimised
    • clears excess buildup
    • 17 ingredients + patented peptide
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  • NEW Sale! screenshot 2025 09 30 at 17.51.30screenshot 2025 09 30 at 17.52.06

    NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP

    Original price was: £25.00.Current price is: £24.00.

    Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.

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  • Sale! Nude Powder Spray – ABC-Nude-Powder-sprayNude Powder Spray – nudepowderspray

    Nude Powder Spray

    Original price was: £30.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a very fine volumizing powder providing root-lift & soft grip
    It adds instant lived-in volume and movement while providing root-lift and soft grip for dry texture effects and slightly tousled finishes. The formula leaves hair without an unpleasant rough feeling and supports shape and separation.
    Silica and a large quantity of Fairtrade® Tapioca Starch are supporting volume and grip.

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  • Sale! Nymph Salt Spray – ABC-Nymph-salt-sprayNymph Salt Spray – abcsaltspray

    Nymph Salt Spray

    Original price was: £30.80.Current price is: £24.00.

    Free from silicones & colorourants
    It’s a non-overburdening salt spray for loose textured waves
    It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
    With heat protection up to 230°C
    Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.

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  • Perfect Ending- Final Fix Hairspray 400ml – perfect-ending_bigPerfect Ending- Final Fix Hairspray 400ml – perfect-ending_big-2

    Perfect Ending- Final Fix Hairspray 400ml

    £14.00

    Finish your style with ghd perfect ending – final fix hairspray to keep your look locked in place.

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  • Pick Me Up- Root Lift Spray – pick-me-upPick Me Up- Root Lift Spray – pick-me-up2

    Pick Me Up- Root Lift Spray

    £18.95

    ghd Pick Me Up Root Lift Spray (100ml) is an effective boosting spray that works as the perfect ‘pick me up’ for limp & lifeless hair.

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  • Sale! Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_01-800Pliable Styling Paste – ARKIV_ABC_Pliable_Paste_Shoot_026-sqare-800

    Pliable Styling Paste

    Original price was: £28.60.Current price is: £22.00.

    Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.

    For medium, workable hold and texture
    Gives a natural, semi-matte finish
    Provides thicker hair feel
    Ideal for short & medium length hair
    Free from silicones, parabens and mineral oils
    The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel

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  • NEW Sale! ghd rehab damaged hair repairer 01 1000x1000ghd rehab leave in 07 1000x1000

    Rehab Damaged Hair Repairer Spray

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hair strengthening treatment to repair & protect

    With up to 99% less hair breakage
    Instantly stronger hair
    Transformative results on damaged hair: stronger & softer with shine

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  • NEW Sale! Rehab Dry Hair Nourisher Creamghd rehab leave in 08 1000x1000

    Rehab Dry Hair Nourisher Cream

    Original price was: £35.00.Current price is: £30.00.

    Heat-activated leave-in hydrating hair treatment to nourish:

    3x less frizz
    Instantly smoother hair
    Transformative results on dry & damaged hair: softer, smoother² & moisturised

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