Mattifying Primer
£44.00Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.
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NEW GHD STYLE GIFT SET IN CHERRY CHIC WITH HAIR CLIP
Original price was: £25.00.£24.00Current price is: £24.00.Indulge in a suite-worthy styling experience with the ghd Style Gift Set from our Cherry Chic collection — a celebration of timeless glamour wrapped in rich, opulent tones. Inspired by the elegance of a five-star retreat, this edit is your seasonal must-have for effortless luxury and polished perfection.
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Oil Free Tinted Primer – Deep 30ml
£54.00Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.
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Oil Free Tinted Primer – Light 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Light Medium 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Medium 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Oil Free Tinted Primer – Medium Deep 30ml
£54.00Correct, protect, and balance with the 4-in-1 Oil-Free Tinted Primer SPF 30. Blurring the appearance of fine lines and pores, this lightweight, multitasking primer evens skin tone for the perfect complexion canvas and a natural shine-free finish. Powered by skin-balancing niacinamide and salicylic acid to boost brightness and target texture and tone, natural mineral pigments…
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Rehab Damaged Hair Repairer Spray
Original price was: £35.00.£30.00Current price is: £30.00.Heat-activated leave-in hair strengthening treatment to repair & protect
With up to 99% less hair breakage
Instantly stronger hair
Transformative results on damaged hair: stronger & softer with shine -
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Rehab Dry Hair Nourisher Cream
Original price was: £35.00.£30.00Current price is: £30.00.Heat-activated leave-in hydrating hair treatment to nourish:
3x less frizz
Instantly smoother hair
Transformative results on dry & damaged hair: softer, smoother² & moisturised -
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Rehab Fine Hair Thickener Spray
Original price was: £35.00.£30.00Current price is: £30.00.Heat-activated leave-in treatment thickening treatment spray for fine hair:
Strand thickening effect: boost diameter
Instantly thicker & fuller hair
Transformative results on fine & thin hair: thicker & fuller with shine -
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Rehab Split End Sealer Cream
Original price was: £35.00.£30.00Current price is: £30.00.Heat-activated leave-in split end treatment to repair & protect
Seals split ends for up to 10 washes
Instantly stronger & healthier feeling hair
Transformative results on damaged hair with brittle ends -
Sale!
Rehab- Advanced Split End Therapy
Original price was: £27.00.£24.00Current price is: £24.00.ghd Rehab Advanced Split End Therapy Nourishing Hair Treatment – Seal Split Ends For Up To Ten Washes, Repair and Strengthen with ghd Heat Protect System
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Replenish Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre. -
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Replenish Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable. -
Sale!
Replenish Light Cream Mask (new for 2025)
Original price was: £42.85.£35.00Current price is: £35.00.New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties. -
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Replenish Limited Edition Gift Set 2025
Original price was: £60.15.£55.00Current price is: £55.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
GlyPro AHA Resurfacing Peel Kit 
Phyto-Active Eye Serum 15 ml 
Detail Shader Brush #306 
NEW GHD CHRONOS MAX BEST WIDE PLATE HAIR STRAIGHTENER FESTIVE GIFT SET (WORTH £364) 
ghd Cherry Chic Limited Edition Deluxe Gift Set 
NEW GHD CHRONOS CURVE CONICAL WAND FESTIVE GIFT SET (28-23MM BARREL) (WORTH £254) 
Hydra-Bright AHA Hydrator 50 ml 
Full Cover Camouflage Brush #110 
Daily Antioxidant Power Duo Set