Deep Cleansing Shampoo
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness
For 10% off first order use WELCOME10
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Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness
Free from silicones
It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.
Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.
For easy, effortless eyes, this multitasking eye base acts as a primer and color-corrector for a smooth and even effect. Apply solo for a naturally even eye look or extend the wear of any eye color statement.
Easy-to-blend, velvety, rich-pigment single mineral eyeshadows in elevated shades, ideal for blending, building, and customizing your look.
Good things DO come in small packages.
ghd bodyguard heat protect spray – for all hair types, providing an invisible barrier against everyday heat damage.
Limited edition claw clip in icy blue, all neatly packed in a crisp crystal blue wash bag
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Free from parabens & silicones
It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
It preserves the colour and moisturises the coloured hair
Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Glyceryl Stearate adds a soft and smooth product appearance.
Discover the new Authentic Beauty Concept Gift Set.Â
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
Free from parabens & silicones
It’s an intense mask preserving coloured hair from root to tip
Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
Behenoyl PG-Trimonium Chloride takes away the fly-aways.
It’s a multi-benefit sprayable hair serum:
Free from parabens & silicones
It’s a multi-benefit sprayable serum
It preserves coloured hair and enhances colour longevity
With heat protection up to 230°C
Provides intense shine and protects hair from negative effects of UV-exposure
This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.
Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.
A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Subtotal: £1,464.60
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