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Save 70% with five high-performance, vegan makeup brushes, perfect for gifting or to brush up on your own makeup artistry. From foundation to eyes, discover the five go-to brushes for creating a flawless look with this Hero Brush Set. Offering pro-level precision, seamless blending, and endless effects to get the most from your makeup, the…
Boosting brightness and renewing radiance, this pro-level peel targets dullness, dehydration, and hyperpigmentation, powered by vegan lactic + ferulic acid, and reparative antioxidants. This at-home peel kit includes all products and accessories to perform a complete treatment.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
Smoothing conditioner detangles + protects from daily damage
A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.
A colour-safe, protective shampoo to maintain hair health + strength
A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.
Reverse hair damage with the K18 Leave-in Molecular Repair Hair Mask, a leave-in treatment mask designed to restore the hair in just four minutes.
For all hair types.
Bleach + Colour
Heat
Chemical Services
Mechanical Styling
A colour-safe clarifying shampoo formulated with K18PEPTIDE™.
A colour-safe clarifying shampoo with skincare-inspired ingredients + microdosed with the patented K18PEPTIDEâ„¢ to nourish hair while removing buildup for a clean, healthy hair canvas.
Bio-Renew EGF Cream
1 × £150.00 
Oil Control Emulsion 50ml
1 × £48.00 
Brow Gel 4.5g
1 × £28.00 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
Phyto-Calm Enzyme Mask 60 ml
1 × £43.20 
Clarify + Balance Travel Set
1 × £64.00 Subtotal: £370.00
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