Oil Free Tinted Primer – Deep 30ml
£54.00Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.
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Phyto-Active Firming Serum 30 ml
Original price was: £152.00.£130.00Current price is: £130.00.Formerly Known as: Cyto-luxe SerumSmooths the appearance of expression lines
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Pliable Styling Paste
Original price was: £28.60.£22.00Current price is: £22.00.Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
For medium, workable hold and texture
Gives a natural, semi-matte finish
Provides thicker hair feel
Ideal for short & medium length hair
Free from silicones, parabens and mineral oils
The formula with COSMOS-certified Zea Mays (Corn) Starch provides a creamy, easily re-workable consistency and a powdery hair feel -
Precise Micro Browliner
£28.00A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.
Select options This product has multiple variants. The options may be chosen on the product page -
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Replenish Cleanser
Original price was: £28.60.£24.00Current price is: £24.00.Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre. -
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Replenish Conditioner
Original price was: £33.35.£24.00Current price is: £24.00.Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable. -
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Replenish Light Cream Mask (new for 2025)
Original price was: £42.85.£35.00Current price is: £35.00.New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties. -
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Replenish Limited Edition Gift Set 2025
Original price was: £60.15.£55.00Current price is: £55.00.Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
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Replenish Rich Cream Mask (New for 2025)
Original price was: £42.85.£38.00Current price is: £38.00.New for 2025
For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties. -
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Replenish Split End Remedy (was Replenish Balm)
Original price was: £31.60.£28.00Current price is: £28.00.Product Relaunched in 2025. Plant Derived Split End Sealing Technology
Free from parabens & silicones
It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing downÂ
Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling toolsÂ
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Replenish Spray Conditioner
Original price was: £34.40.£28.00Current price is: £28.00.Free from parabens & silicones
It’s a leave-in spray conditioner for damaged hair
It nourishes damaged & treated hair
The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent. -
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Sensorial Cream Scrub
Original price was: £41.70.£34.00Current price is: £34.00.It’s a gently-exfoliating creamy scrub for scalp, body & face
Free from silicones & artificial colourants
For scalp, body & face
Detoxifying scrub that removes impurities & residues
Gently exfoliates scalp and skin leaving it deeply cleansed
Balances the moisture level of the skin
The rich formula with apricot kernels, chia and walnut shell, gently exfoliates scalp and skin leaving it deeply cleansed. It balances the moisture level of the skin. -
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Shaping Cream
Original price was: £30.80.£24.00Current price is: £24.00.Free from artificial waxes
It’s a styling cream with flexible hold without overburdening
It helps to dress out and defines natural textures and lived in looks. It gives shapeable flexible hold and accentuates the natural hair structure without overburdening
With heat protection up to 230°
Created with natural Japan Wax, Shea Butter and an ECOCERT® emollient. -
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Solid Pomade
Original price was: £28.60.£22.00Current price is: £22.00.Free from artificial waxes and artificial colourant
It’s a solid, yet flexible pomade for medium hold & shine
It gives moldable texture, flexible control and holds style in place
A special combination of emulsifying agents and Glycerin leads to a medium hold pomade with a light shine finish. -
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Strong Hold Spray
Original price was: £28.60.£24.00Current price is: £24.00.Free from silicones & parabens
It’s a hairspray with strong hold & long lasting control
It gives strong hold and long lasting control, while it’s fast drying and brushes out easily
With heat protection up to 230°
The combination of the film forming polymer Octylacrylamide/ Acrylates/Butylaminoethyl Methacrylate Copolymer with a fine spray system gives an invisible and long lasting fixation. -
Suede Matte Crayon
£28.00Longwearing, modern matte lip crayon, imparts highly-saturated shades, enriched with antioxidant protection, plus conditioning shea butter and mango seed oil for a velvety-smooth finish.
Select options This product has multiple variants. The options may be chosen on the product page
ghd chronos curve conical wand 
Hydra-Bright Alpha Arbutin Drops 30 ml 
Hydra-Bright AHA Glow Peel 
Time to Shine- Warm Collection 
GlyPro AHA Resurfacing Cleanser 200 ml 
Elevated Essentials Set - Clarify + Balance 
Detail Blender Brush #303 
Dry Shampoo 
Detail Shader Brush #306 
Oil Free Tinted Primer - Medium Deep 30ml 
Hydrate Intense Treatment 
Perfecting Powder 9g 
Mattifying Primer