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A longwearing and smudge-proof eyebrow pen, redefine and balance your brows with this high-precision liner and shaping spoolie brush duo.
Line, define, and blend your eyeliner with this talc-free antioxidant mineral eye pencil. A silky, pigment-rich precision liner, it comes with an artist’s blending point for endless effects.
Longwearing lip liner pencil that glides on effortlessly, infused with antioxidant protection for precision color and definition.
A multitasking domed Pro Kabuki brush for full coverage and all-over blending.
Delivering gentle dual-action exfoliation, this skin polisher smooths and refines, reducing the appearance of fine lines and pores, helping remove dead skin cells and debris, for a renewed radiance and a delicious pumpkin spiced scent.
Brighten and smooth skin with the Radiant Spa Day Kit
Visibly reduce skin’s surface redness with this soothing, talc-free mineral powder, powered by nourishing honeysuckle, aloe vera, and antioxidants, for instant relief.
Free from sulfate surfactants, parabens & silicones
It’s a nourishing cleanser that cleanses damaged & treated hair
It cleanses treated, damaged or fragile hair and strengthens the hair fibre
Replenish Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The formula with Hydrolyzed Soy Protein smoothens the hair fibre.
Free from parabens & silicones
It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
It strengthens the hair fibre and seals the cuticle
Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.
New Light Cream Mask for Damaged Fine to Normal Hair
Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Replenish Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Replenish Cleanser 300 ml and
1x Authentic Beauty Concept Replenish Conditioner 250 ml.
New for 2025
For Dry, Damaged Hair. Free from parabens & silicones
It’s an intense nourishment that strengthens the hair fibre and helps to restore the cuticle
The formula contains the plant-based oil derivates Dicaprylyl Carbonate, a conditioner and emollient that works by providing a protective film and enhancing the hair’s cuticle properties.
Product Relaunched in 2025. Plant Derived Split End Sealing Technology
Free from parabens & silicones
It’s a protective balm that strengthens damaged hair & protects from blow-dry damage
It strengthens damaged hair and leaves the hair soft and manageable while it protects from blow-dry damage
Dicaprylyl Carbonate is a plant-derived oil to beautify the hair.
Lightweight restorative & protective balm that delivers intensive care and dedicated repair without weighing downÂ
Doubles as a heat protectant, shielding your hair from the damaging effects of heat styling toolsÂ
Free from parabens & silicones
It’s a leave-in spray conditioner for damaged hair
It nourishes damaged & treated hair
The sprayable consistency is non-overburdening, yet leaves the hair soft & shiny. Stearamidopropyl Dimethylamine is a lightweight detangling agent.
Deliver deep, lasting moisture to dry, dehydrated skin, with this rich, nourishing day cream. Restoring and repairing skin, while protecting it against signs of aging and environmental stress, this restorative face cream is powered by squalane and superfruit complex for soothed, calmed complexions.
Delivering deep nourishment and a radiance reset, this squalane-powered treatment mask restores skin’s strength, suppleness, and softness, soothing any inflammation, and reducing the appearance of fine lines and wrinkles.
Powder Perfector Brush #102
2 × £40.00 
Lash Lengthening Mascara Black 8 ml
1 × £28.00 
Makeup Blender Sponge + Travel Case
2 × £22.00 
Blurring Primer
1 × £44.00 
Volumising Mascara
5 × £28.00 
Crayon Sharpener
1 × £12.00 
BLONDME Bond Repair Brightening Shampoo 300ml
1 × £18.00 
Detail Shader Brush #306
1 × £26.00 
Amplify Mousse
2 × £26.00 
Detail Blender Brush #303
1 × £26.00 
Mattifying Primer
1 × £44.00 
Brighten + Glow Travel Set
2 × £64.00 
Solution Serum Set V2
2 × £105.00 
Phyto-Active Firming Serum 30 ml
1 × £130.00 
Mini All-Rounder Paddle Brush
1 × £14.00 
Beta-Clarity BHA Drops 30 ml
2 × £48.00 
Amplify Limited Edition Gift Set 2025
1 × £55.00 
Contour/Highlight Brush #107
2 × £40.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 
GlyPro AHA Resurfacing Cleanser 200 ml
1 × £43.20 Radiant Spa Day Kit
1 × £47.20 
Hydra-Bright Eye Cream
1 × £43.20 
Dual Fiber Eye Brush #304
1 × £26.00 
Phyto-Active Eye Serum 15 ml
2 × £75.20 
Beta-Clarity AHA Clarifying Peel Kit
2 × £86.40 
Hydrating Primer
1 × £44.00 
Beta-Clarity Clear Skin Cleanser 200 ml
2 × £43.20 
All Rounder Paddle Brush
1 × £20.00 
Full Cover Camouflage Brush #110
1 × £30.00 
The Smoother Natural Bristle Radial Brush
1 × £20.00 
Microbiome Restoring PM Moisturizer
1 × £52.80 
Bio-Renew EGF Eye Cream
1 × £100.00 
Glow Limited Edition Gift Set
1 × £52.00 Subtotal: £2,164.60
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